GCC Food consumers: Webinar
September 28, 2021
At Sila, we’re passionate about understanding the ever-evolving habits of consumers and delivering actionable insights to businesses. In line with this, we recently conducted our third DEconstructed webinar: "GCC Food Consumers." The purpose? To delve deep into the changing landscape of consumption preferences, buying habits, and market trends in the GCC region over the past…
GCC #Instafoodies adapting content strategies
September 23, 2021
In our last article "Food audiences in the GCC growing despite platform fragmentation" we looked at Sila’s overall food creator data across the major video platforms; Youtube, Instagram and Tik Tok. With the advent of Reels and Tik Tok, the data showed an increasing conversation and in areas an increasingly engaged audience. But one platform…
Food audiences in the GCC growing despite platform fragmentation
September 12, 2021
With the disruption of Tik Tok, Reels and Youtube algorithm changes, we could be forgiven for assuming brands would have an increased battle on their hands for attention. We looked into Sila data to put a microscope on Foodies; creators and their audiences over the last 24 months. We wanted to understand the effect that…
Is organic part of the UAE and KSA health conversation?
May 30, 2021
FMCG brands in the MENA region are investing in the worldwide organic produce trend with heightened marketing efforts on the shelf and online, communicating the lifestyle and health benefits of buying organic. In response, consumers are becoming more conscious, but is the conversation one-sided? Collecting ambient feedback via our Arabic AI platform, Sila, and deep-diving…
