Travel forecast for 2022 – Part 2: GCC traveller profiles forecast for 2022
January 6, 2022
You can tell a lot about someone by their personality and preferences – it’s a marketer’s best tool for success. And when it comes to understanding how people make holiday decisions, understanding who they are as a person is key. That’s why we used our Arabic-native AI-enabled Consumer Intelligence platform Sila to monitor key trends…
How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations
January 4, 2022
If 2020 was the year the world stood still, 2021 was set to be the year of the comeback. But, unfortunately, due to a mix of new variants, varying government legislations, and general public unease, COVID didn’t quite allow the GCC traveller to travel the way we wanted. But that didn’t stop people’s wanderlust. And…
How the GCC traveller is planning – November 2021
November 7, 2021
In June 2021, D/A looked at the GCC traveller and how they have responded to the Pandemic. We looked at the reasons for travel and why people were selecting the destinations they were. It seems the best time to revisit that now, as we move towards removed restrictions, greater certainty with travel and a world…
GCC travel consumer insights: A DEconstructed series webinar replay
September 7, 2021
D/A's second DEconstructed webinar: "Travel in the GCC" shed light on a new wave of regional travelers and their new world context. The focus was to look at the macro-level environment changes and how that translates into new trends, combined with an approach to microdata on a travel consumer level. This strategic approach to data…
Webinar. DEconstructed: Travel in the GCC
August 23, 2021
Register now to secure your seat for the second of the 'DEconstructed' webinar series; Travel in the GCC. This series is FREE for a limited time and gives marketing specialists across FMCG, Travel, and Finance in the GCC an in-depth understanding of their Arab world consumers. Tue 7th Sep: 10.30 am (1 hr) In this…
The who, where and why of Arabic student travel trends
August 10, 2021
With the Saudi market representing the largest percentage of the Arabic travel conversation in the GCC, as uncovered in our last travel article; “GCC’s travel intent rises steadily. Who are the audiences driving the demand?”, it is no wonder that the major demographics were male youth.
Arabic Instagram content – best length and type of content.
July 1, 2021
Arabic Instagram content is different to the world at large. With the obvious difference, language, aside - what are the main drivers of engagement? What can we learn from the data that can help shape our social strategies? We put our Sila tool to the test to better understand what content drives the most engagement…
GCC’s travel intent rises steadily. Who are the audiences driving the demand?
June 22, 2021
The devastated tourism sector will be happy knowing a healthy and rapidly growing appetite for travel within the GCC, with travel demand rising. With the increase in travel signals, we’ve been able to track a more in-depth set of trends and insights from GCC travellers. With GCC rising travel demand is being met with the obvious…
GCC’s future travel destinations: June 2021
June 14, 2021
Being able to travel again is what will be the giant re-set of the post-Pandemic area. We're not allowed to do the primary thing that keeps us going - travel. We at D/A see it as the great 'normality' marker to return to some semblance of normality. So what are the future travel destinations, and…
Travel, a GCC need that is long overdue.
April 28, 2021
It's been over a year, a Ramadan and a half, 100+ new crypto currencies; yet we're still suffering the pandemics’ consequences. WE MISS FLYING OUT! Travel has now become a GCC need. You know it’s got to a peak point when you start reminiscing about everything bad about travel; the passport control lines, the walk of…
Travel shame: does it exist in the GCC?
March 29, 2021
With the rise of the newest online trend, ‘travel shame’ (thanks COVID for yet another cyber side-effect we didn’t need), we used our Arabic consumer analysis tool, Sila, to understand how the GCC consumer was feeling towards the idea of travelling again. With the inability to feel 'free' in sharing travel experiences for fear of…
Positive sentiment & the GCC’s next travel destination.
March 1, 2021
Close your eyes for a second and reminisce those times when a holiday was just a ticket (& visa) away. It is quite difficult to wrap up our heads around the fact that it has been a whole year since last March. The previous year has been quite eventful, yet, felt like a blur. Although,…
