Welcome to Sila, the new home of D/A.

Ramadan insights.

Connect with Arabic-speaking consumers

Access the latest audience insights coupled with past Ramadan learnings to help you put Araic-speaking consumer intelligence at the core of your Ramadan seasonal campaign and marketing plans.

Ramadan insights into Arabic-speaking consumers, enabled by AI at scale.

We have collected some of our most popular articles & events to help you get your brand Ramadan ready!

There is no more important time to understand and connect with regional audiences.

Our Arabic enabled AI insight platform, Sila, gives you actionable insights for Arabic-speaking consumers across the GCC.

Webinar: Ramadan's changing nature in 2021.

Click the image to the right to see how the GCC audience has adapted to major changes over the past 2 Ramadans with consumer insights and strategies discussed by industry experts.

Or click here to go to the webinar.

Demystify audience behaviour this Holy season.