Discover segments based on what people actually do
Behavioral segmentation that goes beyond demographics. Identify audience groups by actual behaviors, interests, and needs—not just age and location. Find high-value segments competitors miss.
Segmentech is currently in development. Discover segments based on what people actually do, not demographic assumptions.
Transform behavioral signals into actionable audience segments that drive targeted strategies
Identify audience groups by what they do, not who they are. Discover segments based on actual behaviors, interests, content engagement, and purchase patterns.
Understand audience motivations, values, and lifestyle patterns. Go beyond surface demographics to understand what drives decisions and behaviors.
Segments adapt as behaviors change. Track how audience groups evolve over time and identify emerging segments before they become obvious.
Connect behavioral patterns across channels. Understand how segments behave differently on social media, search, forums, and purchase platforms.
Identify high-value segments with growth potential. Predictive models surface which segments are expanding and which are declining.
AI-powered segmentation based on actual behaviors. Discover natural audience groups through machine learning pattern recognition.
Visualize segment interests and affinities. Understand what topics, brands, and content types resonate with each segment.
Rich profiles for each segment including demographics, psychographics, behaviors, content preferences, and brand affinities.
Understand which segments competitors are targeting and where white space opportunities exist in the market.
Monitor segment size evolution over time. Identify emerging segments early and declining segments to deprioritize.
Build custom segments based on your specific criteria. Combine behavioral, demographic, and psychographic filters for precision targeting.
Explore the technology powering behavioral segmentation
Machine learning algorithms discover natural audience segments based on behavioral patterns across content, social, and purchase data.
Advanced NLP extracts values, motivations, and lifestyle signals from language to build rich psychographic profiles.
Connect behaviors across social media, search, forums, and review sites for complete segment understanding.
Forecast segment growth and decline. Identify which segments are expanding and which opportunities are closing.
Discover high-value segments competitors don't see
Target audiences based on behaviors, not just demographics
Identify emerging segments 3-6 months before they go mainstream
Improve campaign performance through precise behavioral targeting
Reduce wasted ad spend on irrelevant audience groups
Make confident segment strategy decisions backed by behavioral data
Export segments to your marketing platforms. Connect with ad platforms, CRMs, and analytics tools for activation.
Rapid deployment with initial segmentation analysis. Start discovering high-value segments immediately.
SOC 2 Type II compliant infrastructure. Your audience data protected with bank-level security standards.
Segments evolve as behaviors change. Automatic updates keep your segmentation current and relevant.
Join enterprises using Segmentech for behavioral audience intelligence
Live deployment in 2-4 weeks | Enterprise-grade security | 100+ languages supported