About Sila
Leading through linguistic intelligence
We built the world's most advanced semantic AI for consumer understanding because markets speak in meaning, not metrics, and someone needed to truly listen.
Leading through linguistic intelligence
We built the world's most advanced semantic AI for consumer understanding because markets speak in meaning, not metrics, and someone needed to truly listen.
Connection. The bond that links insight to action.
In Arabic, صلة (Sila) means "connection" or "bond": the bridge between understanding and impact. We connect linguistic depth, visual intelligence, and data breadth to reveal market truths others miss. That connection transforms insights into action.
To deliver consumer intelligence with unprecedented linguistic depth and multimodal understanding: empowering organizations to make better decisions through genuine comprehension of what customers mean, not just what they say.
A world where every organization understands their customers with the depth and cultural nuance they deserve, where business decisions are guided by true comprehension, not demographic stereotypes and keyword counts.
From pioneering Arabic AI to multimodal intelligence leadership
Sila Insights founded to bring semantic AI to consumer intelligence
Achieved 99.2% accuracy in multi-dialect Arabic sentiment analysis
Launched TrueTrends and BrandHealth360 intelligence products
Integrated multimodal AI with visual intelligence capabilities
Expanded to 100+ languages and 50+ data sources worldwide
Introduced AI-powered behavioral segmentation platform
Our team combines deep expertise in natural language processing, computer vision, Arabic linguistics, and consumer research
CEO & Co-Founder
Founded Sila to bring advanced AI and cultural intelligence to market, shaping the company's vision, strategy, and long-term direction.
Expertise
Vision & Strategy • AI & Market Intelligence • Leadership
Business and Operations Director
Driving efficiency and scale across Sila's operations, strengthening management practices, performance, and organisational excellence.
Expertise
Operations Strategy • Performance Management • Business Optimisation
VP Engineering / Head of Platform
Leading the evolution of Sila's platform architecture, building scalable, high-performance systems aligned to product and business strategy.
Expertise
Platform Architecture • Engineering Leadership • AI & Infrastructure
Head of Product
Leading the vision and execution of Sila's product portfolio, translating complex technology into impactful, market-ready solutions.
Expertise
Product Strategy • Product Development • Technical Leadership
VP of Insights & Strategy
Shaping the direction of Sila through research excellence, thought leadership, and real-world application of Sila's technology.
Expertise
Research Strategy • Thought Leadership • Commercial Insight
Head of Business Unit, Influence
Driving growth of Sila's influencer marketing offering through new business development, partnerships, and strategic market expansion.
Expertise
Business Development • Influencer Marketing • Partnerships
Head of Client Management, Influence
Leading client relationships and campaign delivery to ensure exceptional performance, satisfaction, and long-term partnerships.
Expertise
Client Management • Campaign Delivery • Team Leadership
The principles that guide how we build, how we partner, and how we innovate
We obsess over language understanding. Every dialect, every nuance, every cultural context matters.
Combining linguistics with computer vision to understand the complete picture: text, images, and video.
Markets are diverse and complex. Our technology respects and comprehends that diversity.
Your success drives our innovation. We measure ourselves by the insights we deliver.
Power demands responsibility. Privacy, ethics, and transparency are foundational.
118% better relevant discovery than traditional methods. Independently validated.
Headquartered in the Middle East with a global perspective. Our location gives us unique insight into Arabic markets while maintaining connections to worldwide consumer intelligence networks.
Global reach
Serving clients across MENA, Europe, and North America
Regional expertise
Deep understanding of Middle Eastern markets and Arabic consumer behavior
Distributed team
Expert talent across linguistics, AI, and market intelligence
Middle East
Global Intelligence Hub
Three foundational pillars create intelligence depth no competitor can match
100+ languages with semantic understanding that comprehends context and cultural meaning, not just keywords.
Visual intelligence analyzing images and videos to extract insights text analysis alone misses.
7+ years of historical data across 50+ sources. Comprehensive coverage no competitor matches.
Experience consumer intelligence built on linguistic mastery, visual understanding, and data depth.