Deconstructing Ramadan: webinar on 9th June 2021

Deconstructing Ramadan: how FMCG companies can learn from an audience-first Ramadan 2021. The event will take place Wednesday 9th June, 10.30am GST (GMT +4) We are excited to announce the launch of our new “Deconstructed” series of webinars. In these events, D/A’s think lab team and expert guests will analyse key audience trends across KSA and the UAE, through an Arabic audience lens. Our first webinar, “Deconstructing Ramadan”, examines consumer shifts and new trends that have occurred while audiences move from a Ramadan ‘like never before’ in 2020 through to 2021. What happened? How did it happen? What are consumers like now? How are communities re-establishing a sense of tradition in changing times? D/A looks deeply into the food culture behind the Holy Month celebrations and traditions to identify what shifts have occurred within the home over the last year.

• How are audiences shifting their consumption behaviour online?
• What affinities can we draw on within these communities to connect authentically and empathise with the changes occurring?

D/A welcomes an expert panel from the FMCG & Communications sectors to offer their unique perspective on the strategic insights. More details are available by clicking here, or register below. Look forward to seeing you there!