Expert strategies for turning consumer data into competitive advantage
MENA Trends: How Dubai’s pistachio chocolate trend shows MENA’s power to create, amplify, and globalize what’s next in food, and culture.
Discover Eid Al Adha 2025 consumer trends in MENA. $300B GCC market growth, 41% online shoppers, and key spending patterns revealed
Labubu is everywhere, but why? This market analysis unpacks what it means for brands and the future of consumer insights.
Discover how AI Market Intelligence transforming consumer insight in the Middle East, reshaping research, strategy, and competitive advantage.
Consumer sentiment insight from UAE and KSA: A comparative analysis of Q1 2024 vs Q1 2025 using Sila Insights' CSI framework
Consumer Sentiment dipped in Ramadan 2025 across the GCC. Learn what’s behind the shift and why it could signal a strategic opening.
Sila Insights wins the Future 100 award for the second year, driving AI-powered brand intelligence and shaping the future of tech in the UAE.
Discover why brand health tracking is crucial for startups, boost marketing, and stay ahead of the competition with data-driven insights.
Are influencers outshining brands in Ramadan marketing? Discover who’s driving the conversation and shaping consumer trust this season.
Discover how gulfood 2025 and AI-backed data are transforming the F&B industry, from supply chains to personalized consumer experiences.
How Ramadan shapes consumer sentiment in KSA & UAE—rising pre-festival, dipping post-Ramadan. Key trends and what to expect in 2025.
Discover key Ramadan trends in the MENA region, from spending habits to late-night shopping, and how brands can connect with consumers.
Discover how brands can turn noise into insight, connect authentically, and stay ahead by truly listening to their audience.
Explore the fascinating evolution of brand tracking—from its survey-based beginnings to modern AI-driven insights—and discover how brands stay ahead in a dynamic world.
Micro-trends are short-lived shifts driven by social media. GCC brands must act fast to stay competitive and turn trends into lasting loyalty.
Discover the November Consumer Sentiment Index (CSI) insights for KSA, highlighting increased consumer confidence and positive trends in business and economic sentiment.
Explore November's UAE Consumer Sentiment Index, showing increased confidence and economic optimism across the UAE. Discover key trends driving this positive shift.
Explore how national pride drives consumer behavior in the UAE, shaping spending habits and brand preferences during key cultural moments like National Day.
Explore key brand health metrics and how Sila Insights' AI data Brand Pulse 360 provides a holistic view of your brand's performance and growth potential."
Explore key brand health metrics and how Sila Insights' Brand Pulse 360 provides a holistic view of your brand's performance and growth potential."
Discover the October Consumer Sentiment Index (CSI) insights for KSA, highlighting increased consumer confidence and positive trends in business and economic sentiment.
Explore October's UAE Consumer Sentiment Index, showing increased confidence and economic optimism across the UAE. Discover key trends driving this positive shift.
Discover how data-driven decision-making is revolutionizing brand health tracking in the MENA region. Learn how leveraging real-time insights can help businesses stay competitive, improve customer loyalty, and adapt to evolving consumer expectations.
Discover how data-driven decision-making is revolutionizing brand health tracking in the MENA region. Learn how leveraging real-time insights can help businesses stay competitive, improve customer loyalty, and adapt to evolving consumer expectations.
Discover how the MENA region is driving AI innovation through global collaborations. From smart cities like NEOM to healthcare advances and 5G networks, partnerships with international tech giants are accelerating AI breakthroughs across industries.
Discover the key trends shaping Saudi Arabia in 2024, from evolving social dynamics and financial literacy to the rise of domestic travel and holistic wellness. Learn how Vision 2030 is driving a new era of opportunities for businesses.
Discover the key trends shaping Saudi Arabia in 2024, from evolving social dynamics and financial literacy to the rise of domestic travel and holistic wellness. Learn how Vision 2030 is driving a new era of opportunities for businesses.
Explore Ai adoption in the UAE, and how Sila Insights is transforming market research with LARA., an AI-powered assistant for advanced consumer insights.
Discover how Sila’s Segmentech leverages AI and advanced analytics to revolutionize market segmentation. Learn about its features, benefits, that drive higher engagement and ROI.
Transform your brand monitoring with AI-driven insights for comprehensive, real-time, and actionable consumer intelligence.
Discover Sila's Digital Listening & Performance tool: precise sentiment analysis and market insights for Arabic dialects.
Unlock the essence of Arabic conversations. Sila offers unparalleled insights for connecting with Arabic consumers.
Navigate the digital realm with precision.Learn how tracking brand reputation online shapes consumer perceptions and drives business success.
Unlock marketing success with SILA, a pioneering AI platform revolutionizing consumer insights and decision-making.
Delve into the future of Ramadan with Sila's 2023 Report, foreseeing shifts that may redefine 2024's spiritual landscape.
Discover the surge in plant-based food popularity in the GCC region, reflecting a shift towards healthier, sustainable dietary choices.
Stay ahead in the digital race with Sila's DL&P solution: Listen, Analyze, and Transform for strategic success and growth.
Explore the evolution in market research, comparing traditional methods to the transformative power of AI insights.
Explore Sila's GCC Health Summary 2024 for post-COVID trends, nutrition, fitness, and brand opportunities.
Unlock the potential of social listening for MENA SMEs with our comprehensive guide. Learn how to use Sila's tools to understand your audience, refine sales strategies, manage your brand, and more.
Discover how Sila's Social Listening tools are revolutionizing SMEs in MENA. Dive into our Audience Insights and Digital Listening & Performance Tools for unparalleled market understanding and strategic advantage.
Explore how Sila and other tools are revolutionising social listening for SMEs. Overcome challenges like resource constraints, data overload, and platform diversity with our comprehensive guide. Discover tailored, effective strategies for your business's digital success.
Social listening tools revolutionise business by deepening understanding of customers. Sila's exceptional language capability allows connection with MENA region audiences.
Brand measurement is a tricky exercise for scaleups and startups. Sila examines how cost-effective tools can demonstrate ROI.
Discover Unified Brand Equity Index, real-to-digital impact, meet LARA, the AI insights companion. Watch 'Brand Pulse 360' webinar now.
Discover Sila’s Brand Pulse 360, where traditional brand monitoring meets AI precision, offering enhanced value, broader scopes, and affordable pricing for insightful brand health tracking.
An understanding of the back to school phase in the UAE and how marketers can use AI data to optimize their marketing efforts.
Social listening and social understanding are two closely related concepts that are often used interchangeably. However, there is a subtle difference between the two.
Discover the latest Saudi Arabia consumer sentiment via the Sila Consumer Sentiment Index (CSI) for May.
May's UAE consumer sentiment readings are in with the Sila Consumer Sentiment Index, and demonstrates the UAE's global resilience.
Learn why comparing your marketing performance to established norms is crucial for accurate evaluation with Sila's advanced AI technology.
Learn how Arabic-native AI can help brands in the MENA region connect with consumers, optimise their marketing spend, and achieve higher ROI.
Learn the basics of brand tracking in the age of AI and how brands can leverage technology to make digital brand tracking more reliable.
Learn the basics of first, second and third party data and how it can be fully maximized and integrated for a better marketing strategies.
AI enables brands to better understand and predict market research trends allowing them to better prepare for any shifts.
Find out the best techniques to leverage with this influencer webinar and the emerging behavioral trends of consumers & how to plan properly.
The Sila Consumer Sentiment index for the GCC is out for September with a deep dive into the countries that comprise the Index.
The Sila GCC Consumer Sentiment index is out for September recording some interesting results in the larger economies.
Learn how Share of Search can be an effective tool for consumer insights and help businesses track consumer interest.
Many available tools use only Modern Standard Arabic, leading to missed conversations and English translations. Read and learn from our blog.
In the age of social media and digital marketing, influencers are a powerful way to reach out to your target audience. The key is finding the right ones for your brand and AI can help you do just that.
Learn how AI is used, what it’s most useful for, and how traditional market research can be better supplemented by technology
Based on the largest study done on GCC sustainability, we discussed on our most recent webinar what the patterns of behaviour consumers take and what is important to them.
Read our article to learn the importance of the Arabic dialects and why your technology should be Arabic native too.
Know how to move in the right direction with your next influencer marketing campaign with these basic influencer marketing do's and don’ts.
Learn how content creators changed the game for influencer marketing helping marketers, brands and themselves in the process.
To improve your marketing, generate more awareness about your brand and this article will help you how to do it.
Consumer tensions are a brand's best friend, all that is needed is a guideline to understand and address their tensions.
If your marketing strategy is product-centric, your brand is in trouble. Learn how to effectively drive your brand digital success.
How effective is your marketing strategy? Learn how to measure your audience to maximize digital effectiveness.
Audience intelligence is about getting your marketing content in front of the right people at the right time.
What makes understanding personality important? Insights enable brands to predict influence consumer decisions.
Understand how Natural Language Processing and other AI technology is used in understanding consumer data and intelligence at scale.
Learn about Influencer Marketing and how it is shaping brands engagement and returning on brand investment.
Read about how AI technology is bringing scale and relevance to digital consumer intelligence - beyond traditional research methods.
Sila's Arabic audience intelligence platform understands what is being said in 21 dialects to understand GCC audiences truly.
The gaming audience in the GCC is growing at exponential rates. We look at how this social audience is adapting to new platforms and formats.
Learn how brands are using social intelligence to solve brand problems for the Arabic speaking audiences across three areas.
Discover how to use influencer marketing to build an audience-first strategy with 5 lessons every marketer should consider.
We look at our audience insight UAE and KSA mums using the power of Sila's AI-enabled consumer research platform.
UAE and Saudi mums analysis to see what the segment is looking for & how brands can leverage relationships with household decision-makers.
The D/A Sila Consumer Sentiment Index for December is out - read the GCC summary and more information on how to subscribe to our report.
GCC traveller profiles are the most important part of layering trend data to better understand who the traveller is and how to reach them.
the GCC traveller has aspirations to see the world after a prolonged COVID-19 period. What's the where and why? Let's take a look.
Learn how D/A uses an audience-first methodology to develop marketing strategies for Arabic-speaking consumers.
The consumer sentiment index looks at consumer confidence across key factors of Employment, Economy, and Business in the GCC.
The sentiment index looks at consumer confidence across key factors of Employment, Economy, and Business in Kuwait for the month of November
The consumer sentiment index looks at consumer confidence across key factors of Employment, Economy, and Business in the UAE.
The consumer sentiment index looks at consumer confidence across key factors of Employment, Economy, and Business in the GCC.
How has the new Omicron variant affected consumer sentiment in the UAE? We take a look at Sila's data to see what effect there has been.
Placing audiences at the heart of brand building increases the relevance to them, and therefore can only result in engagement and growth
D/A looks at the consumer sentiment for Kuwait for October across economy, business and employment to identify confidence trends.
D/A looks at the consumer sentiment for Qatar for October across economy, business and employment to identify confidence trends in the region
Sila looks at the consumer sentiment for GCC for October across economy, business and employment to identify confidence trends in the region
D/A looks at the consumer sentiment for Saudi for October across economy, business and employment to identify confidence trends in the region
Sila looks at UAE consumer sentiment for October across the economy, business and employment.
D/A looks at the impact of Reels and Tik Tok on the GCC beauty audience. Brands' attention to audience movement is imperative for relevance.
What is the GCC traveller planning for 2021 and 2022? We look at the destinations and drivers of these valuable travellers.
How can Arabic dialect understanding inform consumer research? Understanding dialect gives a richness to demographic & topic analysis.
D/A analyses Qatar consumers sentiment across economy, business and employment for the month of September to identify regional leading trends.
D/A analyses Kuwait consumers sentiment across economy, business and employment during September to identify regional leading trends.
D/A analyses UAE consumers sentiment across economy, business and employment for the month of September to identify regional leading trends.
D/A analyses Saudi consumers sentiment across economy, business and employment for the month of September to identify regional leading trends.
D/A analyses GCC consumers sentiment across economy, business and employment for the month of September to identify regional leading trends.
Sila's webinar series looks at consumer insights by category. This event focuses on the FMCG industry and in particular GCC food consumers.
D/A analyses Instagram food creators to see the content trends and strategies and what that could mean for the category on the platform.
Kuwait although structurally challenged, has a strong positivity. Consumers have a confidence which is evident through employment sentiment.
Qatar continues its growth pattern across 2021 - although remains in a net-negative position as we move into Q4 of 2021.
In recent times, consumer sentiment in Saudi Arabia has taken a shift to reflect a growing malaise about the COVID-19 situation.
The UAE has seen significant growth across 2021 and has remained resilient after some spectacular falls in 2020.
Overall consumer sentiment is net positive in the GCC. This report looks at the trends within Macro indexes in the region.
The effects of platform and format changes on the foodie social communities over the last 24 months in the GCC.
D/A's second DEconstructed webinar: "Travel in the GCC" shed light on a new wave of regional travelers and their new world context.
While Youtube's performance declines overall, we look specifically at Food creators performance on Youtube across 2021 going against the trend
D/A's Paul Kelly discusses the FMCG/Food audience shifts and new trends occurring while consumers move through pandemic changes in the GCC.
Marketing audience first in the music industry
D/A analyses social video viewership and performance in the GCC. Which platforms are gaining audiences & what does this mean for engagement?
A free webinar looking at travel consumers in the GCC. Designed for travel marketers to understand the audience trends over 2020/21.
D/A introduces Kuwait to the Sila; Consumer Sentiment Index series to look at the factors effecting consumer confidence across Kuwait.
Sila CSI for July explores the GCC countries' consumer sentiment and what has interrupted the steady accumulated growth since mid-2020.
The Sila C.S.I. report for July shows Qatar consumer sentiment returns to a positive state for the first time since the Pandemic hit.
D/A explores the UAE Consumer Sentiment Index occurring across the economy, business, and employment since 2020, and why July is declining.
Sila's Consumer Sentiment Index by D/A, looks into why Consumer sentiment in Saudi Arabia has declined for the first time in 7 months.
D/A looks into Arabic student travel trends and data in the Middle East to find out where and who student travelers are and how to connect.
A challenging period for businesses saw losses in revenue; recently, things have been changing. Here's the COVID-19 business sentiment report
UAE consumers sentiment towards business, economy and employment for the month of June. D/A tracks consumers confidence in the UAE.
Saudi consumer sentiment towards business, economy and employment for June 2021. Consumer behaviour and trends in Saudi.
Which audience segments are driving the rising travel demand in the GCC? Which destinations appeal to them and why they intent on traveling.
What are the GCC favoured travel destinations? What was learned about travel in the GCC market during the first half of 2021?
Was Ramadan 2021 like Ramadan 2020 in the UAE & Saudi Arabia? Watch a replay of our webinar to find out the key trends and consumer patterns.
Consumer sentiment towards the economy, business and employment across Ramadan in the UAE. Consumer behaviour and consumption trends.
D/A's Consumer Sentiment Index measures Saudi sentiment via our Sila platform. The CSI reports on macroeconomic concern of Saudi consumers.
The GCC's first marketing think lab, D/A connects global and local brands with Arabic consumers via proprietary AI insights platform, Sila.
UAE and KSA consumers are not ready to take on an organic lifestyle. What are the barriers to buying organic food in KSA and UAE?
Deconstructing Ramadan is a webinar where we look at how the FMCG consumer in KSA and UAE has changed, and what we can expect moving forward.
COVID-19 vaccines have mainly been mentioned with travel and tourism; however, its time for the business and economy takeover
We’re seeing greater separation between business expectations and economic sentiment in the GCC’s two largest economies.
We identified that travelers were less ashamed but rather excited to start travelling again. How has travel become a GCC need?
Instagram Reels views are huge - but are they? Shifts in how we use channels makes big changes to how we see the importance of that platform.
Recently, food content creators have found a new opportunity in Tiktok, but has the growth of TikTok affected Instagram's posting habits?
COVID changed the way we eat, but has it changed our posting habits? Is the GCC been having more homemade food or takeaway?
With the inability to feel free in sharing travel experiences travel shame started, but is that becoming a thing of the past in the GCC?
Sentiment towards business, employment and economy have reached their positivity peak in the UAE, an all time high since 2019.
We were not able to eat out as much in 2020. But, how have things changed since then and what are the upcoming trends?
It is just a matter of time before planning holidays is a thing again. Where is the GCC's next travel destination? Are we positive about travelling?
Vaccines will bring back the travel industry to life. But, where would the next destination be? Here's travel and vaccines.
Frustration or wisdom? We've all got our reasons. But, was the GCC on board since day one? Here's the GCC's vaccination journey.
Have you considered taking the vaccine? Worried? Patient? We mix and match KSA, UAE and Kuwait's vaccine interests by industry.
Here we look at the business recovery in KSA and UAE and understand the two speed business consumer recovery using audience-first insights.
The 2 week period before the start of the month is when creator content peaks. But, does that reflect on consumer engagement during Ramadan?
The pre-Ramadan period creates the posts, and the post-Ramadan period interacts with it. Ramadan last more than 30 days for content creators.
Lower your guards, there's no need to panic just yet. After a rather negative December, we are back to being positive again.
For this research we analysed different influencer categories and compared these categories looking finding a mix & match between them.
We use our data analysis tool, Sila, to identify which instagram food content is posted about the most, what performs best and why?
Here's an updated report on the business sentiment in the UAE. December has surprisingly seen some negativity after a great previous month.
We take a look at some of our GCC food data on Sila to discuss the latest on the food conversation and some baking vs cooking trends.
We've written a lot about the power of true influence. This time its all about true content creators and why 2021 is going to be their year.
2020 has been a hell of a year. Here, we look at the economic recovery in the GCC and we compare how the KSA and UAE markets defer.
Today, we revisit our GCC data to learn more on travel and what activities our consumers prefer to do once things are normal again.
Almost everything is turning digital. Here, we have an in-depth discussion on influencer marketing and how Sila does it differently.
With the hit of the second wave of COVID-19, travel dropped again. Here's the latest on travel and the ideal first destinations for the GCC.
The business world has been hit heavily. After a tough few months, Employment in KSA is starting to see some positivity again.
Its all about pasta. The interest in pasta dishes has noticed a huge growth in the GCC. So, what sauce is being used the most?
While the COVID-19 conversation continues to impact UAE business sentiment. But is there a light at the end of the tunnel in the UAE?
How exactly do F&B brands gain the most out of their TikTok investment? The best cooking content on TikTok in KSA and UAE, explained.
Cooking content has been seeing huge peaks recently. Here's a look at the latest cooking trends including healthy vs unhealthy food.
While the demand for sauce increases, we used Sila, our audience-first in-house data analysis tool to look at the GCC's favourite pairing.
Dubai is open for tourism,and KSA announced the start of travel soon. The biggest question remains, when will the GCC start travelling again?
Travel industries patiently await a return of business. However, the biggest question remains, what exactly is the GCC travel demand in 2020?
Audience first strategy is key to more effective advertising, ROI & deeper insights into consumer behaviour. Read DA's audience first guide.
Through Sila, how brands can leverage the creativity of TikTok to make more relevant content for audiences on the fast growing platform.
Sila is able to detect Arabic dialects using its audience-first approach and therefore, does not miss out on a big chunk of valuable social media data.
TikTok presents a unique opportunirty for branded content to reach a new audience, change perceptions of categories and drive conversations.
The Pandemic is changing influencer management, but brands will not receive the prjoected R.O.I, if data science doesn't adapt. Find out more.
Influencer marketing in the GCC is often fraught. Fraud, determining ROI & audience impact are difficult. Read our guide to understand more.
Saudi is back to school and the mood is shifting with the news. Check out D/A's anaylis and download our updated sentiment report.
What are the side effects of huge changes in consumer behaviour in the G.C.C? Find out more on how to stay up to date with these trends below.
Memes have non-digital origins, but have become a part of our daily lives. What are some success stories and how can brands use their power in the GCC?
Understanding a key retail season is critical. Our back-to-school 2020 sentiment report helps you understand how the GCC is preparing this year.
Grab a free download of DA's back-to-school 2020 sentiment tracker for the UAE and KSA and see what people's feelings are towards this imporant season.
The demand for recipe content in the G.C.C is growing day-by-day. There is a demand for simple content, but what is their overall value? Read more value.
How in times of market uncertainty, cooking content in the GCC during Ramadan 2020 was actually more consistent against previous Ramadan periods.
Ramadan and healthy cooking has always had a complicated relationship. So, do these healthy cooking trends come into play during Ramadan 2019/20?
Part 3: How audience first influencer selection + management translates to needle moving campaigns during COVID-19 in the G.C.C. Read more by Digital Ape.
Sila, D/As intelligence tool, is used for influencer selection, and improved ROI. Discover the science behind the service.
Influencer marketing is a multi-billion dollar industry globally. What are the charactoristics of a real influencers and what are their traits? Read more.
D/As insights tool is used for influencer selection, and improved ROI. See how we use data to bring ROI to measurable returns through audience intelligence.
How did Ramadan 2019 and 2020 affect demand for traditional v modern food in the G.C.C? We take a look at the numbers & recommendations for future strategy.
How sustained demand during COVID-19 and Ramadan 2020 compoared to fortunes in the food sector in 2019. Analysis from Digital Ape's proprietary software.
How domestic, and regional, travel will play an important role in the tourism development focusing on true travel intent in within the G.C.C.
Changes in travel content across time during 2020 point to future behaviour. Focusing on; health, flight and hotel mentions, + specific destinations.
How our willingness to travel in the GCC during the COVID-19 Pandemic in 2020 correlates with age, actvity, and time.
Important consumer groups within the tourism sector in the G.C.C. Their ages, intentions, and destinations top-of-mind during COVID-19 + Ramadan 2020.
How predictions of online food activity during COVID-19 and Ramadan changed the offline world. Examples of shortages, TV shows and podcasts.
Travel sentiment in the GCC up to, and including, Ramadan 2020, which factors in COVID-19 and how that modified feelings towards future actions.
During COVID-19 Saudi Arabia moved away from sharing unhealthy content to seeking out healthy food content. See the current trends for healthy food.
An accurate sentiment model makes a difference in understanding feelings toward a certain topic or brand on social media, learn how you can leverage this.
Recent changes necessitated by COVID-19, we're cooking even more than during Ramadan 2019. But what about baking and what can we learn from this trend?
D/A uses its proprietary tool, Sila, to see whether we were looking forward to Ramadan in 2020 in the Gulf during the middle of the COVID-19 pandemic.
Has the COVID-19 pandemic done what celebrity chefs have failed to do and turn everyday take-out orderers into home cooks? See the social trends in the GCC