Short lived negativity leads to a new positivity trend.

Lower your guards, there's no need to panic just yet. After a rather negative December, we are back to being positive again.
Get the complete consumer intelligence report
Download our comprehensive guide with detailed insights, case studies, and actionable strategies for your industry.
Join our community • Valuable insights • Unsubscribe anytime
The Sentiment
In January 2020, confidence in the economy was net negative 86.6%, by May, at its worst, the negative index was 99.1%. The recovery has been steep, so much that in October we noticed a significant leap, from +15% to +36.1. By November that had increased to the first net positive score in the history of the series, 58.2. In December and MTD in Jan, this has been tempered by an increase in cases and the UK variant. Given the pessimistic view of the economy in January, it appears the COVID has acted as a semi reset on at least the economy of the UAE. Although positivity is increasing again, it could see some fluctuation with the rise in the number of infected cases within the UAE; and as the trend continues we predict it to be short-lived. [caption id="attachment_213329" align="alignnone"]

The short-lived negativity
2020 saw so much negativity that we no longer are phased by negative news. That, and the wide spread of vaccine trials across the UAE. The UAE aims to vaccinate over 50% of the population by March. On paper, this seemed like a long shot; however, applying the latter has been on point so far. At this point, over 2 million individuals have been vaccinated with a rate of 22.71 doses per 100 people. With things pointing towards an eventual end to the pandemic in the UAE; positivity is on the rise again, and December's negativity remains short-lived. At least for now.Related Articles
Continue exploring insights on similar topics
5 innovative ways social listening tools transform market analysis
Social listening tools revolutionise business by deepening understanding of customers. Sila's exceptional language capability allows connection with MENA region audiences.
Brand Measurement: building a brand for the long haul
Brand measurement is a tricky exercise for scaleups and startups. Sila examines how cost-effective tools can demonstrate ROI.
Leveraging AI and Sentiment Analysis to Decode MENA Consumers: The Power of Arabic-native Natural Language Processing
Learn how Arabic-native AI can help brands in the MENA region connect with consumers, optimise their marketing spend, and achieve higher ROI.
Ready to Transform Your Consumer Intelligence?
Discover how Sila's AI-powered platform can help you understand your customers better and drive growth.