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      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
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      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
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      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
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      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
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      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
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      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
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      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
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  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
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      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
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      Learn about our capbilities and what enables us to help your business decisions.
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      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
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  • Sila, the only social understanding platform.

    AI-powered consumer insights.
    Make better business decisions.

    Sila understands every language and 20+ Arabic dialects, giving you the complete picture.

    Trusted by tech-forward marketers, researchers & communicators at:

    Are you happy only hearing from less than one-third of MENA audiences?

    Or do you want the whole story?

    Sila ('connection' in Arabic) is a unique AI consumer intelligence platform that tells you what your target audience is thinking, saying and doing.

    From an almost unlimited data pool, we also analyse dialects and sentiment in Arabic, natively. With Sila, nothing ever gets lost in translation.

    understood to perfection

    CUTTING EDGE multi-lingual ai

    In MENA, most research platforms can only understand Modern Standard Arabic, which only accounts for 30% of the Arabic used online.

    The other 70% is in Arabic dialect. That’s more than 330 million people across the region, using languages that research tools don’t recognise.

    Until now.

    Sila’s Arabic-native AI understands every word. Quickly, and accurately.

    beautiful, simple insights.

    Dashboards you'll actually like looking at.

    Holistic overviews of brand tracking, performance, and assessment tools to better understand your marketing and communications success. 

    Leverage audience insights and media measurement to make your research go further, deeper, and clearer.

    400MN+ Historical Posts, ARTICLES & AUDIENCES.

    The power of enrichment.

    Sila has over 100+ data points from 2018 onwards, growing daily. This gives you unparalleled insight into your target audience and business challenges.

    When you work with Sila we’re better able to serve your needs, fast. Our data warehouse can give immediate insights while your data is enriched.

    Meaning you don’t wait for insight.

    Sila Use Cases

    Sila's Data Scientists and Research Professionals work to leverage our AI to deliver real insights, fast. We give you access to a customized customer portal to understand and visualize the data.
    AI-enabled consumer research.
    Monitoring of brands, categories, and topics.
    Audience and trends deep-dives.
    Customer experience analysis.
    Market and category reports.

    Sila, the first and only
    social understanding platform.