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  • AI-powered media measurement: capture insights with precision.

    A core feature of Sila's Social Understanding Suite: Anticipate competitor strategies and maximise your media ROI.

    Uncover competitor insights, grasp category trends, and analyse surrounding media expenditure with Sila's media measurement tool.

    Key Features of Sila’s digital media measurement tool:

    • Competitor watch: Stay ahead by monitoring competitors’ media moves in real time.
    • Category breakdown: Understand benchmarks and fine-tune strategies.
    • Accurate digital share of voice: Use Sila’s AI to refine your digital footprint.
    • Advanced share of voice: Capture the full conversation across all channels with Sila’s breakthrough technology.

    Trusted by tech-forward marketers, researchers & communicators at:

    Stay informed. Sila's cutting-edge tracking reveals deep insights into ad placements, public sentiment, and spend patterns.

    Why Sila’s Digital Media Measurement?

    In the dynamic digital world, partner with Sila to measure global media spend for you and your competitors.

    Marrying AI with media expertise, we provide insights that drive ROI, and allow you to accurately measure Share of Voice (SoV).

    Tailored for the MENA marketer, we understand the intricacies of the region, and what that means for transparency.

    As seen in:

    Stay ahead: Understand your competitors' moves on social media.

    Using tracking technologies across social platforms, we can better understand the creative your competitors are running, the impressions and the advertising spend that is being deployed.

    At the category level, this gives an opportunity to understand your brands’ and competitors’ share of voice.

    At a brand level, it enables a better understanding of what is and isn’t working with customers.

    We track:

    • Creative placements;
    • Any public reactions to those ads;
    • Your and competitors’ campaign spend;
    • The campaign impressions/reach; 
    • Campaign recommendations to implement.

    Measure with accuracy, plan with confidence. 

    Precision and Depth, Only with Sila. While others scratch the surface, Sila dives deep. 

    Understand every facet of the media ecosystem and carve your path to success.

    Mix your first-party ad data with our third-party tracking technology to really uncover what’s working.

    Additionally, use Sila’s services to create attribution models and calculators on your dashboard to see how ROI can be affected by small changes.

    Get a demo of Sila's tool that makes understanding your share of voice better.

    Get a demo today of the power of Sila’s Media Measurement tool and our broader Social Understanding Suite to see how you can make better business decisions in a flash with our AI technology. 


    “There was a lot of content that wouldn’t be analysed on other platforms, because it didn’t pick up on Arabic and dialects, the difference is stark and the insights clearer.”

    Sila FMCG customer.