• Products
  • Solutions
  • Resources
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
      Learn More
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
      Learn More
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
      Learn More
  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
      Learn More
      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
      Learn More
      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
      Learn More
      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
      Learn More
  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
      The companyThe teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
      Learn More
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
      Learn More
  • AI-driven digital consumer segmentation for brands.

    Change the way you see your target audience and get insights quicker and more accurately than ever before.

    Unlock the true potential of your marketing strategies by understanding your audience's intricate behaviours.

    With Sila, you’re not just getting data; you’re gaining actionable insights tailored to the Arabic-speaking world and beyond with a focus on three key elements:

    • Who they are as people and express themselves in the online space
    • How they interact with the category
    • Overall digital behaviours

    Discover the power of segmentation with Sila

    At Sila, we bridge the gap between vast data and actionable strategies:

    • Pinpoint Segment Trends: Gauge the evolving interests and behaviours of your audience, exploring their attitudes, experiences, expectations and brand relevance.
    • Tailored Content Preferences: Unearth the content that resonates most with your audience.
    • Influencer Insights: Understand who’s shaping opinions in your target market.
    • Heatmaps of Engagement: Visualize where and when your audience is most active.
    • Segment trends: Identify and use trends to show how segment sizes evolve over time, providing insights into the future trajectory of each segment based on historical changes.

    Stay a step ahead in an ever-evolving market with our Arabic-native AI, always keeping you informed and innovative.

    Optimal marketing spend, maximum impact.

    Gone are the days of guesswork. Equip your business with the ability to allocate your marketing budget where it counts most. By understanding each customer segment’s nuances, you ensure your messages hit home every time and build strong consumer loyalty.

    Empower your strategies with data-driven decisions.

    Every brand is unique, and so is its audience. Sila offers an in-depth look into different customer segments, empowering you with the knowledge to craft strategies that resonate.

    Whether you’re gauging market trends or optimising digital outreach, Sila is your compass in the world of digital marketing.

    Trusted by Global and MENA's leading brands.

    When giants trust you, you know you're on the right path. Dive into the future of audience segmentation with the platform that leading brands rely on.

    Get a demo of Sila's segmentation solution driving real insight across MENA.

    Get a demo today of the power of the Sila’s digital segmentation tool to understand segments like never before and to see how you can make better business decisions in a flash with our AI technology.