About Sila

Leading through linguistic intelligence

We built the world's most advanced semantic AI for consumer understanding because markets speak in meaning, not metrics, and someone needed to truly listen.

صلة

Connection. The bond that links insight to action.

Sila

In Arabic, صلة (Sila) means "connection" or "bond": the bridge between understanding and impact. We connect linguistic depth, visual intelligence, and data breadth to reveal market truths others miss. That connection transforms insights into action.

Our mission

To deliver consumer intelligence with unprecedented linguistic depth and multimodal understanding: empowering organizations to make better decisions through genuine comprehension of what customers mean, not just what they say.

Our vision

A world where every organization understands their customers with the depth and cultural nuance they deserve, where business decisions are guided by true comprehension, not demographic stereotypes and keyword counts.

Our journey

From pioneering Arabic AI to multimodal intelligence leadership

  1. 2018

    Foundation

    Sila Insights founded to bring semantic AI to consumer intelligence

  2. 2019

    Arabic AI Breakthrough

    Achieved 99.2% accuracy in multi-dialect Arabic sentiment analysis

  3. 2020

    Platform Launch

    Launched TrueTrends and BrandHealth360 intelligence products

  4. 2021

    Computer Vision

    Integrated multimodal AI with visual intelligence capabilities

  5. 2022

    Global Expansion

    Expanded to 100+ languages and 50+ data sources worldwide

  6. 2024

    Segmentech Launch

    Introduced AI-powered behavioral segmentation platform

Led by experts in AI, linguistics, and market intelligence

Our team combines deep expertise in natural language processing, computer vision, Arabic linguistics, and consumer research

Paul KellyCEO & Co-Founder
Founded Sila to bring advanced AI and cultural intelligence to market, shaping the company's vision, strategy, and long-term direction.
ExpertiseVision & Strategy • AI & Market Intelligence • Leadership
Teatea CaprioliBusiness and Operations Director
Driving efficiency and scale across Sila's operations, strengthening management practices, performance, and organisational excellence.
ExpertiseOperations Strategy • Performance Management • Business Optimisation
Greg PaganoVP Engineering / Head of Platform
Leading the evolution of Sila's platform architecture, building scalable, high-performance systems aligned to product and business strategy.
ExpertisePlatform Architecture • Engineering Leadership • AI & Infrastructure
Diego MorenoHead of Product
Leading the vision and execution of Sila's product portfolio, translating complex technology into impactful, market-ready solutions.
ExpertiseProduct Strategy • Product Development • Technical Leadership
Rana ElsayehVP of Insights & Strategy
Shaping the direction of Sila through research excellence, thought leadership, and real-world application of Sila's technology.
ExpertiseResearch Strategy • Thought Leadership • Commercial Insight
Sabine KhouryHead of Business Unit, Influence
Driving growth of Sila's influencer marketing offering through new business development, partnerships, and strategic market expansion.
ExpertiseBusiness Development • Influencer Marketing • Partnerships
Dina HusseiniHead of Client Management, Influence
Leading client relationships and campaign delivery to ensure exceptional performance, satisfaction, and long-term partnerships.
ExpertiseClient Management • Campaign Delivery • Team Leadership

Our values

The principles that guide how we build, how we partner, and how we innovate

Linguistic excellence
We obsess over language understanding. Every dialect, every nuance, every cultural context matters.
Multimodal depth
Combining linguistics with computer vision to understand the complete picture: text, images, and video.
Cultural intelligence
Markets are diverse and complex. Our technology respects and comprehends that diversity.
Customer partnership
Your success drives our innovation. We measure ourselves by the insights we deliver.
Responsible AI
Power demands responsibility. Privacy, ethics, and transparency are foundational.
Proven performance
118% better relevant discovery than traditional methods. Independently validated.

Where we're based

Headquartered in the Middle East with a global perspective. Our location gives us unique insight into Arabic markets while maintaining connections to worldwide consumer intelligence networks.

Middle EastGlobal Intelligence Hub

Global reach
Serving clients across MENA, Europe, and North America
Regional expertise
Deep understanding of Middle Eastern markets and Arabic consumer behavior
Distributed team
Expert talent across linguistics, AI, and market intelligence

The platform that makes it possible

Three foundational pillars create intelligence depth no competitor can match

Advanced linguistics20+ Arabic Dialects
100+ languages with semantic understanding that comprehends context and cultural meaning, not just keywords.
Computer visionMultimodal AI
Visual intelligence analyzing images and videos to extract insights text analysis alone misses.
Data depth1B+ Data Points
7+ years of historical data across 50+ sources. Comprehensive coverage no competitor matches.

Let's connect insights to action

Experience consumer intelligence built on linguistic mastery, visual understanding, and data depth.