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      Articles
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
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      Podcast
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
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      Reports
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
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  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
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      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
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      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
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      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
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  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
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      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
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      Careers
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
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  • About

    Sila: The AI-powered expert in Arabic dialects and sentiment, decoding the Arab world like no other

    Enabling better business decsions through social understanding.

    Sila, a pioneer in the field of AI-driven consumer insights, was born and bred in the MENA region.

    With our headquarters in Dubai, we are intimately familiar with the unique challenges and opportunities of conducting business across the Arabic-speaking world.

    Since our inception in 2010, and Sila's technical development in 2018, we've been committed to helping global brands connect with and influence consumers.

    As we embark on our second decade, our focus is on empowering these brands to understand their consumers better than ever before.

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    Where Sila sees itself in the world:

    Our vision

    Our vision is to revolutionize the field of Arabic Artificial Intelligence and reshape how society understands the Arabic-speaking world.

    We aim to bridge the gap between businesses and consumers, fostering a deeper, more nuanced understanding of consumer behavior.

    Our mission

    Our mission is simple yet ambitious: to enable you to outthink and outperform your competitors through our cutting-edge AI technology.

    We strive to transform the way you understand your consumers, providing them with the insights you need to make smarter, more effective decisions.

    Our purpose

    Our vision is to revolutionize the field of Arabic Artificial Intelligence and reshape how society understands the Arabic-speaking world.

    We aim to bridge the gap between businesses and consumers, fostering a deeper, more nuanced understanding of consumer behavior.

    Our values

    Sila stands for accuracy, innovation, and understanding. We believe in the power of AI to transform your businesses and society, and we're committed to delivering the most accurate insights into Arabic-speaking consumers in the world to you.

    Our values are:

    Drive: Showing up like we mean it. // Possibilities: Starting with what could be. // Empathy: Humbleness and empathetic leadership. // Ethics: Doing the right thing. Always. // Invention: Innovating beyond any biases.

    Book a demo and see how
    Sila helps you make better decisions.
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