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      Sila's AI has delivered on briefs that traditional market research has been unable to do.
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  • AI-powered brand health tracking for the digital age.

    Combine the strengths of traditional brand monitoring with the precision of AI-driven tracking: introducing Sila Brand Pulse 360.

    Sila Brand Pulse 360: the new standard in brand monitoring and tracking solutions.

    Tap into the power of Sila's AI to steer and elevate your brand's journey. Why choose between traditional and digital when Sila combines both for unmatched insights?

    While traditional brand tracking methods capture valuable insights, they can’t keep pace with the digital world’s rapid shifts. That’s where Sila’s hybrid approach steps in, combining survey-based and digital insights, bridging the gap and ensuring you never miss a beat.

    The power of merging surveys with Sila's AI.

    With Sila, you benefit from:

    • Not only half the picture, but a full view of your brand health, based on behavioral data and real-time interaction with the brand, all managed by Sila.
    • A consolidated AI-driven equity score to measure and track.
    • Survey results (managed by Sila) are directly integrated in Sila’s interactive dashboard. Metrics for both modules can be viewed separately, but also an integrated view of overall brand health equity is where the full picture is seen. 
    • Identify the correlation between the real and digital worlds.
    • Regularly updated, interactive dashboards for real-time insights.
    • Flexibility in reporting: DIY or let our AI handle it.

    Why settle for surface insights? Dive deeper with Sila

    Traditional methods scratch the surface. 

    Sila’s AI dives deep, capturing nuanced consumer behaviors, sentiments, and preferences, giving you the complete brand picture.

    And if this is not enough and you still need more, our senior research and strategy team can summarize a report on the full-spectrum understanding of the brand status and strategic assessment.

    Our platform empowers you to anticipate market shifts and understand Arabic consumers like never before. Be informed, be proactive.

    Full-spectrum Brand Health Analysis

    Utilising Sila’s AI capabilities offers:

    • Comprehensive view with a consolidated AI-driven brand equity. 
    • Insights into all stages of brand building, from awareness to loyalty. 
    • Competitive context to benchmark your brand.
    • Deep dive into audience demographics and personality insights.
    • Measurement of influencer impact and sentiment analysis.

    Sila's solutions drive some of the largest brands in MENA and beyond:

    Get a demo of Sila's tool that makes consumer insights more efficient.

    Get a demo today of the power of our Brand Pulse 360 brand tracking solution to see how you can make better business decisions in a flash with our AI technology.