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  • Consumer Connections

    Episode 9: Marketing 2.0: The rise of influencer marketing in the Arab world

    August 2, 2023

    Influencer marketing has witnessed significant growth and transformation in the Arab world over the past five years. To delve deeper into this topic, James Piecowye and Faisal Khan host Sabine Khoury, the head of the influence at Sila. Sabine brings over a decade of experience in social and influencer strategies, making her a seasoned expert…

    Episode 8: Transitioning to the New Normal: Travel Marketing Evolutions in MENA post-COVID

    July 26, 2023

    Roxana Nicolescu, the VP of Brand Marketing at Wego, has built a fascinating career spanning two decades in marketing, social media, and corporate communication. With her guidance, Wego, the premier travel app in the Middle East and North Africa, has experienced impressive yearly growth. In this recent ‘consumer connections’ podcast, Roxana shared valuable insights into…

    Episode 7: Democratising Consumer Intelligence in a fast evolving Arab region

    July 19, 2023

    In today's rapidly changing business landscape, understanding consumer insights and leveraging analytics has become a crucial aspect for companies to stay ahead of the curve. In this exclusive podcast, we have the pleasure of speaking with Rafik El Noumeir, the Vice President of Insights and Analytics for Africa, Middle East, and South Asia at PepsiCo.…

    Episode 6: Marketing in the Arab region vs. rest of the world

    July 12, 2023

    In this podcast episode of Consumer Connections, hosts James Piecowye and Faisal Khan invited Ruchika Kalra, an accomplished marketing and brand specialist with experience in global roles for renowned brands like Durex, Red Bull, and currently serving as the Brand Director for lastminute.com. Ruchika Kalra's career journey has been a mix of conscious choices and…

    Episode 5: Unlocking Customer Experience with Technology & Insights

    July 5, 2023

    In this podcast episode, Ankesh Agarwal, Director Group Customer Experience (CX) at Majid Al Futtaim, shared valuable insights about the evolution of customer experience (CX) and its impact on businesses. With a diverse background in insights and customer experience, Ankesh is recognized as a thought leader in the industry. He discussed his transition from insights…

    Episode 4: Mastering the Art of Effective Marketing in the Arab world

    June 27, 2023

    In a recent podcast conversation with Shyam Sunder, an experienced marketer, we gained valuable insights into the evolving world of marketing. Shyam emphasised the importance of fundamentals in branding and marketing, while acknowledging the constant changes in audience behaviour and communication mediums. This article presents key takeaways from the podcast, highlighting the significance of research,…

    Episode 3: A Snap(shot) of Marketing Insights!

    June 21, 2023

    In this episode of the Consumer Connections Podcast, Dina Al Sabbagh, the Marketing Insights Lead at Snapchat, shared her perspective on how Snapchat has become the digital “majlis” of the GCC, the growing consumer fluency with Augmented Reality, the innovative ways in which brand effectively use Snapchat to connect with consumers and the role of…

    Episode 2: The Role of Market Research in staying abreast with Consumer Trends

    June 14, 2023

    For this episode, we had Ahmed Abdelhamid, a seasoned market research expert who heads Market Research and Consumer Insights for one of the most trusted brands in Kuwait, which has a significant footprint across the Arab region. During the discussion, he shed light on why organisations can not paint all Arab consumers with the same…

    Episode 1: The Now, New and Next of Digital Marketing in the GCC

    June 7, 2023

    Faisal Khan and Dr. James Piecowye had the pleasure of hosting an engaging and thought-provoking discussion on the "Now, New, and Next of Digital Marketing in the GCC" with the brilliant Ghida Batal, Digital Marketing Head of ‘The Barn’, the in-house creative digital marketing agency of Arla. They dove deep into the rapidly evolving digital…

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