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      Sila's AI has delivered on briefs that traditional market research has been unable to do.
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  • AI-powered audience insights. Decode your audience with precision.

    An integral component of Sila's Social Understanding Suite. Understand what truly resonates with your audience.
    Sila delves into millions of conversations daily, empowering you with unparalleled audience insights.

    AI-driven. Accurate. Actionable.

    Key Features of the Audience Insights tool:

    • Granular Insights: Discover intricate details about your audience’s interests, language, demographics, behaviour, and preferences.
    • Personality Profiling: Understand the deeper motives and traits driving your audience’s decisions.
    • Holistic View: Blend AI analysis with human research for a comprehensive audience understanding.

    “Whenever we have a new brief on anything, our new approach is to corroborate the insights that we get by tapping into Sila.”

    Sila Agency customer.

    Leverage audience data that speaks volumes. With Sila, your audience isn’t just a statistic, they’re a story.

    Why choose Sila’s Audience Insights?

    In a digital age brimming with data, we focus on what’s significant.

    By meshing advanced AI with human expertise, we unveil insights that are not just rich but also relevant.

    Built specifically with MENA marketers in mind.

    Understand the personality of your audience.

    Cut through the noise by understanding what your audience’s personality traits are like. 

    Using modelling developed by IBM, and made better by Sila’s data scientists, we analyse millions of people to understand their personality, needs, values and consumption preferences.

    Sila gives you a better picture of who you talk with.

    As seen in:

    Leverage audiences to power your messages.

    Stand Out with Sila.

    While others offer generic insights, we provide a deep dive into the Arabic-speaking world.

    Personality traits, dialect nuances, and cultural sentiments – all at your fingertips

    Craft campaigns or products that connect. Dive into Sila's Audience Insights today.

    Get a demo today of the power of the Audience Insights tool and our broader Social Understanding Suite to see how you can make better business decisions in a flash with our AI technology.