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      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
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      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
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      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
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  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
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      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
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      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
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      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
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  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
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      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
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      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
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  • Audience insight you can actually use

    Understand your customer and what matters to them with Sila.

    Sila processes millions of posts a day to understand your audience better. Using AI, Sila makes audience insights fast, accurate and reliable.

    Understanding what matters to your audience, whether a brand, a media house or content creator, is critical to understanding more reach.

    With Sila’s predefined and custom audiences, you can see their demographic profile, language (dialect) interests, personality and affinities. Make smarter decisions armed with the right knowledge.

    For example, know what’s important to your brand, competitor and category and develop communications to leverage that knowledge. 

    All in one place and at the click of a button, only on Sila.

    Leverage audience first to put your audience first.

    By understanding key demographics you get a clearer picture of who your audience is online. Mix key demographics with interests and suddenly your audience comes to life. 

    Smarter targeting backed by even more intelligent data. 

    Understand the personality of your audience.

    Cut through the noise by understanding what your audience’s personality traits are like. Using modelling developed by IBM, and made better by Sila’s data scientists, we analyse millions of people to understand their personality, needs, values and consumption preferences.

    Sila gives you a better picture of who you talk with.

    We make complex insight simple. Leveraging the power of AI, mixed with human research, and simple visualisation, we cut through the clutter to deliver the information you need, fast.

    Ever been disappointed with social listening or consumer intelligence platforms that either seem too complicated or don’t give you what you need?

    That’s why we built Sila. Frustrated with the lack of clarity, insight and usability, we’ve simplified data to be useful. After all, Sila’s AI has been built in Dubai for MENA marketers.

    Using our unique workflow, we understand what you need and make sure the information required will be at your fingertips, always.

    Leverage audiences to power your messages.

    Whether communicator, marketer or researcher, Sila’s audience reports helps you say the right things in the MENA region.

    From demographics, to issues and personality, you’ll know what really matters to an audience, when and how. All that’s left to do is craft your message.

    And, if you need help with that we do that, too.

    Get a demo and see how
    Sila can help you.
    Get a Demo