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      Articles
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
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      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
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      Reports
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
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  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
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      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
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      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
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      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
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  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
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      Learn about our capbilities and what enables us to help your business decisions.
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      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
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  • AI-powered audience insights. Decode your audience with precision.

    An integral component of Sila's Social Understanding Suite. Understand what truly resonates with your audience.
    Sila delves into millions of conversations daily, empowering you with unparalleled audience insights.

    AI-driven. Accurate. Actionable.

    Key Features of the Audience Insights tool:

    • Granular Insights: Discover intricate details about your audience’s interests, language, demographics, behaviour, and preferences.
    • Personality Profiling: Understand the deeper motives and traits driving your audience’s decisions.
    • Holistic View: Blend AI analysis with human research for a comprehensive audience understanding.

    “Whenever we have a new brief on anything, our new approach is to corroborate the insights that we get by tapping into Sila.”

    Sila Agency customer.

    Leverage audience data that speaks volumes. With Sila, your audience isn’t just a statistic, they’re a story.

    Why choose Sila’s Audience Insights?

    In a digital age brimming with data, we focus on what’s significant.

    By meshing advanced AI with human expertise, we unveil insights that are not just rich but also relevant.

    Built specifically with MENA marketers in mind.

    Understand the personality of your audience.

    Cut through the noise by understanding what your audience’s personality traits are like. 

    Using modelling developed by IBM, and made better by Sila’s data scientists, we analyse millions of people to understand their personality, needs, values and consumption preferences.

    Sila gives you a better picture of who you talk with.

    As seen in:

    Leverage audiences to power your messages.

    Stand Out with Sila.

    While others offer generic insights, we provide a deep dive into the Arabic-speaking world.

    Personality traits, dialect nuances, and cultural sentiments – all at your fingertips

    Craft campaigns or products that connect. Dive into Sila's Audience Insights today.

    Get a demo today of the power of the Audience Insights tool and our broader Social Understanding Suite to see how you can make better business decisions in a flash with our AI technology. 

    BOOK YOUR DEMO NOW