Built by MENA researchers, for MENA researchers. Sila’s more than social listening, its social understanding and provides the sharpest insight available in the world on Arabic consumers.
Designed for consumer research and insights, Sila is built using advanced AI technology.
Using Arabic-native AI natural language processing, Sila (‘connection’ in Arabic) provides the most accurate insights into Arabic speaking consumers in the world.
From an almost unlimited data pool, Sila analyses dialects and sentiment in Arabic, natively. That way, nothing ever gets lost in translation.
Work with us for AI enabled market research and undertake studies for:
- Usage and attitude;
- segmentation;
- brand equity;
- category diagnostics (triggers & barriers/lapsing);
- consumer and personality insights;
- CX; and
- trend analysis.
Understand trends over time and their impact.
Is plant-based food a flash in the pan, or is it something we should be looking to invest in? If questions like that are important to you, Sila can help.
Using historical, trended data, see the impact of trends over time to better understand if a trend is a trend, or a flash in the pan.
Interactive dashboards, coupled with reports give you clear, straightforward information that can quickly shift business decisions.
See Sila’s AI market research in action…
Segment in real-time to better understand your consumer.
Sila’s advanced audience insights allow you to view different segments in our ‘readymade’ audiences almost immediately. Want to see how you fare against your category? Just select category and brand, et voila.
If there’s a brief at hand, we use our machine learning technology and data science to segment, report and deliver to you a clear report with panels in the hundreds of thousands, not dozens.
Incorporate technology into your research questions.
Leverage Sila’s natural language processing (a form of Artificial Intelligence) that can help process data, extract feelings and even attribute personality insights.
All in Arabic, natively (and other languages too!).
We believe that market research has long been held back by not embracing technology. That’s why Sila is built by researchers, for researchers.
Get in touch to see what Sila can do.
We work with market insights teams across the GCC and beyond to help better understand their consumers across the Arabic-speaking world and beyond.
With Sila’s experienced team, we’ll help you understand what we can, and can’t do and demo how we’ve helped other organisations just like yours open up their market research world through the use of technology.
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Episode 9: Marketing 2.0: The rise of influencer marketing in the Arab world
August 2, 2023
Influencer marketing has witnessed significant growth and transformation in the Arab world over the past five years. To delve deeper into this topic, James Piecowye and Faisal Khan host Sabine Khoury, the head of the influence at Sila. Sabine brings over a decade of experience in social and influencer strategies, making her a seasoned expert…
Episode 8: Transitioning to the New Normal: Travel Marketing Evolutions in MENA post-COVID
July 26, 2023
Roxana Nicolescu, the VP of Brand Marketing at Wego, has built a fascinating career spanning two decades in marketing, social media, and corporate communication. With her guidance, Wego, the premier travel app in the Middle East and North Africa, has experienced impressive yearly growth. In this recent ‘consumer connections’ podcast, Roxana shared valuable insights into…
Episode 7: Democratising Consumer Intelligence in a fast evolving Arab region
July 19, 2023
In today's rapidly changing business landscape, understanding consumer insights and leveraging analytics has become a crucial aspect for companies to stay ahead of the curve. In this exclusive podcast, we have the pleasure of speaking with Rafik El Noumeir, the Vice President of Insights and Analytics for Africa, Middle East, and South Asia at PepsiCo.…
