Built by MENA researchers, for MENA researchers. Sila’s more than social listening, its social understanding and provides the sharpest insight available in the world on Arabic consumers.
Designed for consumer research and insights, Sila is built using advanced AI technology.
Using Arabic-native AI natural language processing, Sila (‘connection’ in Arabic) provides the most accurate insights into Arabic speaking consumers in the world.
From an almost unlimited data pool, Sila analyses dialects and sentiment in Arabic, natively. That way, nothing ever gets lost in translation.
Work with us for AI enabled market research and undertake studies for:
- Usage and attitude;
- segmentation;
- brand equity;
- category diagnostics (triggers & barriers/lapsing);
- consumer and personality insights;
- CX; and
- trend analysis.
Understand trends over time and their impact.
Is plant-based a flash in the pan, or is it something we should be looking to invest in? If questions like that are important to you, Sila can help.
Using historical, trended data, see the impact of trends over time to better understand if a trend is a trend, or a flash in the pan.
Interactive dashboards, coupled with reports give you clear, straightforward information that can quickly shift business decisions.
Segment in real-time to better understand your consumer.
Sila’s advanced audience insights allow you to view different segments in our ‘readymade’ audiences almost immediately. Want to see how you fare against your category? Just select category and brand, et voila.
If there’s a brief at hand, we use our machine learning technology and data science to segment, report and deliver to you a clear report with panels in the hundreds of thousands, not dozens.
Incorporate technology into your research questions.
Leverage Sila’s natural language processing (a form of Artificial Intelligence) that can help process data, extract feelings and even attribute personality insights.
All in Arabic, natively (and other languages too!).
We believe that market research has long been held back by not embracing technology. That’s why Sila is built by researchers, for researchers.
Get in touch to see what Sila can do.
We work with market insights teams across the GCC and beyond to help better understand their consumers across the Arabic-speaking world and beyond.
With Sila’s experienced team, we’ll help you understand what we can, and can’t do and demo how we’ve helped other organisations just like yours open up their market research world through the use of technology.
"*" indicates required fields
Get clarity at the click of a button.
Brand Tracking in the age of AI
March 20, 2023
This article examines how brand managers and those responsible for insights can harness the potential of AI and advanced analytics in digital brand tracking for better marketing strategies. The importance of Brand Tracking In today's competitive market, understanding the health of your brand and its position in the industry is more important than ever. Brand…
The power of integrating 1P, 2P & 3P data
January 24, 2023
For your marketing actions, data is flooding in billions of amounts, from across 1st, 2nd and 3rd party data, but the true power is when data from all these three sources can be organized, integrated and activated for the most effective marketing actions. Before we talk about the power of each and in the integration…
AI and Market Research Trends
December 7, 2022
The world has become more consolidated over the last couple of years, especially post the COVID-19 pandemic. Technology plays a pivotal role in almost all industries today, including market research. Nonetheless, it has taken some time for the market research industry to catch up and fully leverage technology for accurate outcomes. Artificial Intelligence (AI) has…
