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  • Revolutionising Brand Monitoring with AI

    June 10, 2024

    For many years, brands have turned to traditional methods of brand tracking to gain insights into their awareness, reputation, and consumer loyalty. This approach has been instrumental in providing valuable insights into consumer perceptions and prevailing market trends.

    This approach, however, often fails to provide brands with the full picture regarding their brand health and equity scores, especially in the digital realm.

    Brand Pulse 360

    Sila’s Brand Pulse 360, a groundbreaking solution that marries the strengths of traditional brand monitoring with the unparalleled precision of AI-driven tracking, recognizes the gaps within traditional brand tracking and offers a hybrid approach. This seamlessly integrates survey-based insights with digital insights.

    Combining these two methodologies enables brands to never miss a beat, capturing the macro and micro-level nuances that shape a brand’s health.

    Sila’s AI-powered tool deep-dives into vast amounts of data about consumer behaviours, sentiments, and preferences, leveraging advanced algorithms and machine learning.

    Brand Pulse 360 provides a comprehensive and granular understanding of brand health, allowing brands to uncover previously hidden insights.

    This enables brands to distil complex data into actionable insights, giving clients a full-spectrum understanding of their brand’s status and strategic assessment. Combining cutting-edge technology and human expertise ensures that brands can access the most valuable insights to inform their decision-making processes.

    Moreover, Sila’s Brand Pulse 360 tool is uniquely positioned to empower brands to understand consumers like never before, particularly in the Arabic market.

    By harnessing the power of AI and data analytics, brands can gain a deeper understanding of consumer preferences and behaviours, enabling them to tailor their strategies and offerings accordingly.

    Sila’s Brand Pulse 360 represents a paradigm shift in brand monitoring, offering a comprehensive, real-time, and actionable solution for brands seeking to thrive in today’s dynamic and highly competitive marketplace. With Sila, brands can be informed, proactive, and ahead of the curve, ensuring success and growth!

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