Invisible, but Inevitable: AI’s Role in Market Intelligence
May 8, 2025
From data collection to strategic implementation, AI is transforming how businesses understand consumers in the Middle East, creating both unprecedented opportunities and hidden pitfalls for those who don't adapt. AI is already embedded in almost every significant insight you've used in the past year, and in the Middle East, it's not just enhancing how we…
Consumer Sentiment in UAE & KSA: Q1 2025 vs 2024
May 7, 2025
Executive Summary We examine the evolution of consumer sentiment across the United Arab Emirates and Saudi Arabia during the first quarters of 2024 and 2025. Using Sila Insights' proprietary Consumer Sentiment Index (CSI) methodology, we analyze monthly consolidated sentiment scores alongside specific business, economy, and employment indices to identify emerging trends and market opportunities. The…
Ramadan 2025 in KSA & UAE: Softer Sentiment, Smarter Strategy
April 9, 2025
By the time the last iftar is shared and the final Eid gift is unwrapped, one would expect a familiar uplift in the regional mood. Ramadan and Eid have long been seasonal pillars of optimism, generosity, and spending across the GCC, especially in Saudi Arabia and the UAE. But this year, a closer look at…
Sila Named Future 100 Winner. Again.
March 18, 2025
Sila is Named Future 100 Winner. Again. Recognized for the second consecutive year. This award led by the Ministry Of Economy, UAE, and the Office for Government Development and the Future, celebrates companies shaping the UAE’s economic future, and we’re honored to be part of this incredible group. The recognition was officially presented at Investopia Abu Dhabi by H.E.…
Brand Health Tracking: The Key to Startup Growth
March 17, 2025
Why Startups Can't Afford to Ignore Brand Health Tracking In today's competitive market, understanding and monitoring your brand's health isn't just beneficial, it's essential for sustained growth and success. For startups, where every decision can make a difference, brand health tracking provides crucial insights that drive better decision-making, enhance customer trust, and secure long-term stability.…
Influencers vs. Brands: Who’s Driving the Ramadan Conversation?
March 6, 2025
Influencers vs. Brands: Who Controls the Ramadan Narrative? Ramadan is a special time in the UAE, and brands are always looking for the best ways to connect with consumers. However, over the years, a new contender has risen—influencers. These digital stars now play a huge role in shaping what people talk about, wear, eat, and…
Gulfood 2025: AI on the Menu
February 18, 2025
This week, Gulfood 2025 once again sets the stage for the future of the food and beverage (F&B) industry, showcasing the latest products, trends, innovative technologies, and solutions. As the sector evolves rapidly, one constant is emerging as a game-changer: the growing importance of data and artificial intelligence. From optimizing supply chains to personalizing consumer…
Ramadan’s Impact on Consumer Sentiment in KSA & UAE
January 31, 2025
Consumer Sentiment in Saudi Arabia and the UAE: The Ramadan Effect and What to Expect in 2025 The flow of consumer sentiment in Saudi Arabia and the UAE tells a fascinating story, especially when we zoom in on the period surrounding Ramadan. This annual holy month is more than a spiritual and cultural occasion; it…
Ramadan Insights: How MENA Consumers Shop and Spend
January 27, 2025
Consumer Behavior in Ramadan: Trends Shaping the MENA Region Ramadan is a time like no other in the MENA region. It’s a month of fasting, prayer, and reflection, but it’s also when our daily routines and shopping habits shift. From bustling markets to late-night online shopping sprees, this holy month reshapes how we live, connect,…
From Noise To Insight
January 14, 2025
1 Billion Voices: What Brands, Creators, and Listening Teach Us A few days ago, we were surrounded by a room full of creators, entrepreneurs, and innovators at the 1 Billion Followers Summit in Dubai. It was an unforgettable experience. Imagine being in a space where every conversation is about how to inspire, influence, and connect…
How Brand Tracking Changed the Game
January 6, 2025
The Evolution of Brand Tracking: From Surveys to AI-Powered Insights Brand tracking is the compass that guides businesses through a "sea" of consumer behavior. But how did we get here? To fully appreciate the power of Sila Insights’ Brand Pulse 360, it’s important to first understand the journey of brand tracking, its origins, evolution, and…
The Rise of Micro-Trends in the GCC
December 25, 2024
The Rise of Micro-Trends: What They Mean for GCC Brands Trends no longer take years or even months to develop. Instead, they emerge, peak, and fade within weeks, if not days. These are micro-trends—highly specific movements or shifts that captivate niche audiences for a short time. Think of a viral TikTok dance, a sudden obsession…
