AI Adoption in the UAE
August 22, 2024
As the UAE solidifies its position as a global leader in artificial intelligence (AI), the integration of AI across industries is accelerating at an unprecedented pace. We explore the UAE's AI ambitions, the transformative impact of AI on market research, and how Sila Insights is driving innovation with LARA – Language Agnostic Research Assistant: Sila’s…
Redefining Market Segmentation
August 1, 2024
In today’s competitive marketplace, understanding your audience is more crucial than ever. Market segmentation allows businesses to divide their target market into distinct groups, enabling more tailored and effective marketing strategies. What is Market Segmentation? Market segmentation involves dividing a broad consumer or business market into sub-groups based on shared characteristics. This process enables companies…
Revolutionising Brand Monitoring with AI
June 10, 2024
For many years, brands have turned to traditional methods of brand tracking to gain insights into their awareness, reputation, and consumer loyalty. This approach has been instrumental in providing valuable insights into consumer perceptions and prevailing market trends. This approach, however, often fails to provide brands with the full picture regarding their brand health and…
Nuanced Understanding with Sila’s Hero Product, Digital Listening & Performance
May 20, 2024
Understanding consumer sentiment and market trends is paramount for any brand success. Sila's Arabic Native AI solution, Digital Listening & Performance, is the cornerstone of our Social Understanding Suite. This innovative tool, empowers brands to delve deep into market insights with unprecedented accuracy. Key Tool Features Precision Listening Sila's Digital Listening & Performance tool enables…
Understanding Arabic Consumers with Advanced Insights
May 5, 2024
In our interconnected digital world, conversations in Arabic unfold with rich complexity. 70% of online Arabic conversations are done so in more than 20+ Arabic dialects. This is where Sila steps in, offering a comprehensive understanding of Arabic-speaking consumers worldwide with deep, precise insights rooted in the unique nuances of the dynamic Arabic language. Sila…
Navigating digital worlds: tracking brand reputation online
March 22, 2024
In today's fast-paced digital environment, where consumer behaviour is shaped by online interactions and perceptions, the need for businesses to monitor and manage their brand reputation online has never been more critical. A positive brand image holds the power to greatly bolster customer loyalty, satisfaction, and ultimately propel sales. In contrast, an adverse online presence…
Embracing AI for Marketing Success
March 5, 2024
In today's rapidly evolving digital landscape, marketing leaders and teams face unprecedented challenges in reaching and engaging with their target audience effectively. Harnessing the power of Artificial Intelligence (AI) is becoming increasingly imperative for marketing professionals. From streamlining processes to driving better ROI, AI offers a multitude of benefits that can revolutionize marketing strategies. Efficiency…
Exploring Ramadan Through Data: Insights from Sila’s Ramadan 2023 Report
February 27, 2024
As Ramadan 2024 approaches, it's crucial to reflect on the findings from our 2023 study conducted by our research team at Sila. Having analysed over 1.9 million online conversations about Ramadan, this study provided invaluable insights into the evolving landscape of the holy month. In the dynamic tapestry of modern society, religious observances such as…
Exploring the Flourishing Popularity of Plant-Based Foods in the GCC Region
February 20, 2024
As Gulfood 2024 takes place in Dubai, we took a closer look at some insightful data related to food trends in the GCC region. Among the plethora of topics surrounding food, one trend stands out prominently: the soaring and growing popularity of plant-based foods. Sila's data finds that out of 41,974 online posts that were…
Digital Listening & Performance: The Competitive Edge Every Brand Needs
February 12, 2024
In today's fast-paced digital world, where every brand vies for a moment of consumer attention, having a robust digital listening and performance tracking product. We at Sila, have developed a digital listening and performance tool which features advanced dashboards for performance, sentiment, and keywords monitoring, providing your brand with the means to not just survive,…
Traditional Market Research vs AI-Powered Research
February 5, 2024
The landscape of market research has not witnessed significant evolution; in fact, changes in this industry have been marginal for many years. Despite the dynamic environment in which businesses operate, traditional methodologies have often persisted without substantial transformation. However, as we examine the recent developments, it becomes evident that the winds of change are starting…
Exploring Health Trends: Sila’s GCC Health Summary 2024
January 29, 2024
As anticipation builds for this year's Arab Health exhibition which kicks off in Dubai this week, Sila has undertaken an exploration of key health trends, unveiling a wealth of insights. Having analysed over 1.6 million online posts across the GCC region. The findings paint a vivid picture of the evolving landscape of health conversations, providing…
