App Login
  • Products
  • Solutions
  • Resources
      Articles
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
      Learn More
      Podcast
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
      Learn More
      Reports
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
      Learn More
  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
      Learn More
      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
      Learn More
      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
      Learn More
      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
      Learn More
  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
      The companyThe teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
      Learn More
      Careers
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
      Learn More
  • Case study

    Arla Organic: Growing organic in the GCC.

    How Sila and Sila influence help shape trends.

    The activity achieved extraordinary 190k engagement through targeting, by ensuring the content is hyper-relevant to the audience and weaving storytelling into the benefit message. 

    Arla Foods for Arla Organic.

    What does organic milk mean to GCC consumers? And, how do we get them to trade up?

    These were the key questions Arla challenged Sila with for its Organic milk product.

    With COVID-19 having us consider our food choices in more detail, Arla wanted to educate the public about trading up to Organic milk.

    The largest challenge is that there is little understanding of the true meaning of organic in the GCC. Even less when it comes to milk.

    The insight.

    Following COVID-19 health had drawn into the consciousness of consumers across the GCC – especially when it came to food preparation. With health consciousness on the rise, there was an opportunity to engage with the audience. Between January and June, there was a rise of nearly 350% of healthy food conversations on Sila.

    The world’s largest organic dairy, Arla has a unique position in being able to easily prove claims. It has a large and extensive organic portfolio, and produces the largest amount of organic milk in the world.

    Our job was to have people consider the benefits of organic – a concept that is difficult to educate.

    The Arla Organic solution.

    The biggest challenge was to reach nutrition focused moms to get them to trade up – as this niche would be our early adopter for future campaigns.

    The key was simple, highly the benefit of trading up to organic milk from competitors in the ‘fresh’ category, which are often treated with hormones, to a clean, pure milk.

    Focusing on the consumption moments of milk enabled us to better to tell a story than a pure product placement. This allowed us to weave storytelling into the benefit message.

    Given the situation it then became about education, resonating with the target audience with controlled content that drove a specific message home.

    The results.

    We had extraordinary engagement through targeting, by ensuring the content is hyper-relevant to the audience.

    Our Sila Arabic-dialect sentiment model has also a net approval rating of 88.4%, the largest of any content campaign ever undertaken by Sila.

    This is measured by custom sentiment models.

    Interested in implementing
    Sila into your business workflow?
    Get in touch