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CareersThe challenge.
Our core challenge was to drive awareness of Bosch and its home appliances in the Capacity Range, by driving engagement & brand lift, which will land on building BOSCH’s equity.
Our journey started from working on the awareness while building step-by-step on the brand perception. With a 50% increase in the share of voice, a 2.3mn campaign reach and a 92% positive sentiment from the audience, there is an evident impact of the creators campaign efforts.
The insight.
Before launching the campaign, with the help of Sila we ran the Brand Health Tracker and found that Bosch was not the Top-Of-Mind brand, despite being very well know. With 8.9% unaided awareness, it was featured after brands like Samsung, LG, Panasonic and Hitachi.
The solution.
Working with a mix of creators across UAE, Kuwait and Qatar that created engaging videos showing the benefits and usage of these products, helping to raise awareness by providing a level of familiarity and positioning the brand as the best choice; this while building our community and engaging with their audiences – connecting the brand to their values.
The results.
The brand’s awareness journey has started and is headed in the right direction, as evidenced by this campaign’s success in resonating with the audience, with a 50% SOV increase. (from 5.57% in November 2022 till 10.59% in March 2023).
Influencer videos also received more than 700K views and 30k interactions from their fans on their content.