App Login
  • Products
  • Solutions
  • Resources
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
      Learn More
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
      Learn More
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
      Learn More
  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
      Learn More
      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
      Learn More
      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
      Learn More
      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
      Learn More
  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
      The companyThe teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
      Learn More
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
      Learn More
  • Case study

    Bosch Home Appliances

    Growing the digital presence in the GCC

    November 2022-March 2023

    The challenge.

    Our core challenge was to drive awareness of Bosch and its home appliances in the Capacity Range, by driving engagement & brand lift, which will land on building BOSCH’s equity.

    Our journey started from working on the awareness while building step-by-step on the brand perception. With a 50% increase in the share of voice, a 2.3mn campaign reach and a 92% positive sentiment from the audience, there is an evident impact of the creators campaign efforts.

    The insight.

    Before launching the campaign, with the help of Sila we ran the Brand Health Tracker and found that Bosch was not the Top-Of-Mind brand, despite being very well know. With 8.9% unaided awareness, it was featured after brands like Samsung, LG, Panasonic and Hitachi.

    The solution.

    Working with a mix of creators across UAE, Kuwait and Qatar that created engaging videos showing the benefits and usage of these products, helping to raise awareness by providing a level of familiarity and positioning the brand as the best choice; this while building our community and engaging with their audiences – connecting the brand to their values.

    The results.

    The brand’s awareness journey has started and is headed in the right direction, as evidenced by this campaign’s success in resonating with the audience, with a 50% SOV increase. (from 5.57% in November 2022 till 10.59% in March 2023).

    Influencer videos also received more than 700K views and 30k interactions from their fans on their content.

    Interested in working with
    Sila's influence?
    Get in touch