Health has always been a buzzword which brands attempt to leverage with their claims, communication, product extensions. Yet it still isn’t saturated, health opportunities continue to evolve and interest consumers as trends evolve. GCC health trends are no different.
The question with trends though, is what’s next? Is this a trend or just a short term blip? Where do we invest? Who do we target?
These were just some of the questions that a leading dairy brand raised to the Sila team.