Audience Insights

Sila Consumer Sentiment Index – Country Deep-dive September 2022

October 11, 2022

All major indices were up in September, showing a post-summer bump we saw last year and reflecting the global reality of the UAE’s position during a time of global uncertainty. The question remains - will sentiment dip in the future as global issues start to weigh on the highly internationalised economy? Or has Dubai, in…

Sila GCC Consumer Sentiment Index – September 2022

October 11, 2022

The Sila GCC Consumer Sentiment Index (CSI) is back with an improvement in conditions in September v. August, with the overall index rising to 57% in net positive territory with an increase of +5 points across the month, primarily driven by improvements in economic outlooks after a summer with inflationary consumer concerns. Readers should note…

Audience Intelligence: Driving Marketing Efficiency

June 8, 2022

It’s no secret that, in a competitive market, you must market as efficiently and effectively as possible. That's when Audience Intelligence comes in. When you do it right, you’ll be able to create more awareness about your brand and products, reach a wider audience, sell more products, and generate more revenue. Now the question is: How…

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