5 innovative ways social listening tools transform market analysis
November 29, 2023
Sila offers unparalleled insights through its Arabic-native AI natural language processing in an era where digital conversations shape market dynamics. Sila's social listening tools sift through this digital chatter, ensuring no critical insight gets lost in translation as the world engages in billions of social media exchanges. This article explores five ways Sila leverages social…
Brand Measurement: building a brand for the long haul
November 16, 2023
The journey of a scaleup or funded startup in today's cutthroat market is akin to setting sail in unpredictable waters. To navigate these, a company must build more than just a product; it must construct a brand – an entity that lives in the minds of consumers, embodying trust, quality, and expectation. It doesn’t matter…
Leveraging AI and Sentiment Analysis to Decode MENA Consumers: The Power of Arabic-native Natural Language Processing
April 5, 2023
At Sila, we've observed the transformative power of Arabic-native AI, sentiment analysis, and emotion tracking on marketing and communication strategies in the MENA region. How Arabic-native AI can help. These advanced technologies enable brands to connect with their consumers deeper by focusing on native-language understanding, particularly Arabic-native natural language processing (NLP). Remember that Arabic-native doesn't…
Brand Tracking in the age of AI
March 20, 2023
This article examines how brand managers and those responsible for insights can harness the potential of AI and advanced analytics in digital brand tracking for better marketing strategies. The importance of Brand Tracking In today's competitive market, understanding the health of your brand and its position in the industry is more important than ever. Brand…
Audience insight: UAE and KSA Mums – a needs & values analysis
January 31, 2022
For audience insight UAE and KSA mums, marketers are often at odds on how to find true, quick insight into the segment. If you've landed here please check out Part One of this series on Audience insight: UAE and KSA mums. As audience-first marketers, we focus first and foremost on understanding the people our brands…
How the GCC Traveller is Preparing for 2022 – Part One: Travel Destinations
January 4, 2022
If 2020 was the year the world stood still, 2021 was set to be the year of the comeback. But, unfortunately, due to a mix of new variants, varying government legislations, and general public unease, COVID didn’t quite allow the GCC traveller to travel the way we wanted. But that didn’t stop people’s wanderlust. And…
How the Omicron variant has shifted consumer sentiment in the UAE
December 13, 2021
A bump, then a boost. That's what the last week of November and the first week of December looked like for consumer sentiment in the UAE on news of the Omicron variant. On the 26th of November, the WHO declared the COVID-19 variant 'omicron' a variant of concern. The same day, oil dropped 10%, while stocks…
Using Arabic dialect understanding for consumer research
October 11, 2021
The limitations of social listening, particularly in languages that are not English, are plain to see across projects and insights when you’re trying to use commercially available software for research. One of the primary frustrations is the accuracy of the machine-learning results from those efforts, particularly in Arabic - they don’t work. It’s why we…
YouTube losing the viewership battle in the GCC
August 24, 2021
Social video viewership and performance - GCC We took a step back from our last article: When is a view not a view, where we did a deep-dive into the advent of the Instagram Reel; to look at the overall performance of video across the 3 major platforms; Instagram, YouTube and TikTok in the GCC.…
The who, where and why of Arabic student travel trends
August 10, 2021
With the Saudi market representing the largest percentage of the Arabic travel conversation in the GCC, as uncovered in our last travel article; “GCC’s travel intent rises steadily. Who are the audiences driving the demand?”, it is no wonder that the major demographics were male youth.
Arabic Instagram content – best length and type of content.
July 1, 2021
Arabic Instagram content is different to the world at large. With the obvious difference, language, aside - what are the main drivers of engagement? What can we learn from the data that can help shape our social strategies? We put our Sila tool to the test to better understand what content drives the most engagement…
GCC’s travel intent rises steadily. Who are the audiences driving the demand?
June 22, 2021
The devastated tourism sector will be happy knowing a healthy and rapidly growing appetite for travel within the GCC, with travel demand rising. With the increase in travel signals, we’ve been able to track a more in-depth set of trends and insights from GCC travellers. With GCC rising travel demand is being met with the obvious…
