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  • Ramadan Sentiment in 2020 – are we looking forward to it in the COVID-19 times?

    April 23, 2020

    It might be easy to assume that we’re not looking forward to our Ramadan in 2020, with everything that’s happened so far, is it really likely that we might not be seeing Ramadan in a positive light this year?

    Rather than looking into a general consensus from a wide data set, we decided to analyse 500k+ comments on Instagram from the top food content creators in the Gulf to get an idea – are real people out there looking forward to Ramadan this year, or not?

    The answer, according to DA’s proprietary, custom Sila sentiment model on social, is yes we are looking forward to it, or at least, we’re felling less negative about it.

    Setniment Towards Ramdan 2020 during COVID-19

    If fact, we’ve not seen any decrease in sentiment across the timeframe regarding Ramadan.

    Creator Sentiment during COVID-19 towards Ramadan

    With Ramadan this year set to be a bigger burden on mom’s than ever before – we were surprised to see many of them feeling positive.

    What does this mean for 2020?

    Well, for one thing, aside from giving people help in what will be a busy kitchen, brands can capitalize on the optimism of at least having Ramadan as a time when we reflect and be positive in what the future holds, just as we do each and every year.

    About the data

    DA has built a custom data warehouse service called Sila, powered by data science we turn that raw social data into actionable insights. As part of this we built a custom sentiment model across time in GCC Arabic-only dialects.

    From the start of 2020, we have been collecting data on comments on the top food creators and measuring sentiment among the audiences of these very influential cooking creators.

    Audience Sentiment Towards Ramadan 2020

    To find out more, please click here and use the contact form to get in touch.

    This article first appeared on a LinkedIn post by Digital Ape’s James Revely.

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