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  • Reports

    Nuanced Understanding with Sila’s Hero Product, Digital Listening & Performance

    May 20, 2024

    Understanding consumer sentiment and market trends is paramount for any brand success. Sila's Arabic Native AI solution, Digital Listening & Performance, is the cornerstone of our Social Understanding Suite. This innovative tool, empowers brands to delve deep into market insights with unprecedented accuracy. Key Tool Features Precision Listening Sila's Digital Listening & Performance tool enables…

    Understanding Arabic Consumers with Advanced Insights

    May 5, 2024

    In our interconnected digital world, conversations in Arabic unfold with rich complexity. 70% of online Arabic conversations are done so in more than 20+ Arabic dialects. This is where Sila steps in, offering a comprehensive understanding of Arabic-speaking consumers worldwide with deep, precise insights rooted in the unique nuances of the dynamic Arabic language. Sila…

    Navigating digital worlds: tracking brand reputation online

    March 22, 2024

    In today's fast-paced digital environment, where consumer behaviour is shaped by online interactions and perceptions, the need for businesses to monitor and manage their brand reputation online has never been more critical. A positive brand image holds the power to greatly bolster customer loyalty, satisfaction, and ultimately propel sales. In contrast, an adverse online presence…

    Embracing AI for Marketing Success

    March 5, 2024

    In today's rapidly evolving digital landscape, marketing leaders and teams face unprecedented challenges in reaching and engaging with their target audience effectively. Harnessing the power of Artificial Intelligence (AI) is becoming increasingly imperative for marketing professionals. From streamlining processes to driving better ROI, AI offers a multitude of benefits that can revolutionize marketing strategies. Efficiency…

    Exploring Ramadan Through Data: Insights from Sila’s Ramadan 2023 Report

    February 27, 2024

    As Ramadan 2024 approaches, it's crucial to reflect on the findings from our 2023 study conducted by our research team at Sila. Having analysed over 1.9 million online conversations about Ramadan, this study provided invaluable insights into the evolving landscape of the holy month. In the dynamic tapestry of modern society, religious observances such as…

    Exploring the Flourishing Popularity of Plant-Based Foods in the GCC Region

    February 20, 2024

    As Gulfood 2024 takes place in Dubai, we took a closer look at some insightful data related to food trends in the GCC region. Among the plethora of topics surrounding food, one trend stands out prominently: the soaring and growing popularity of plant-based foods. Sila's data finds that out of 41,974 online posts that were…

    Digital Listening & Performance: The Competitive Edge Every Brand Needs

    February 12, 2024

    In today's fast-paced digital world, where every brand vies for a moment of consumer attention, having a robust digital listening and performance tracking product. We at Sila, have developed a digital listening and performance tool which features advanced dashboards for performance, sentiment, and keywords monitoring, providing your brand with the means to not just survive,…

    Traditional Market Research vs AI-Powered Research

    February 5, 2024

    The landscape of market research has not witnessed significant evolution; in fact, changes in this industry have been marginal for many years. Despite the dynamic environment in which businesses operate, traditional methodologies have often persisted without substantial transformation. However, as we examine the recent developments, it becomes evident that the winds of change are starting…

    Exploring Health Trends: Sila’s GCC Health Summary 2024

    January 29, 2024

    As anticipation builds for this year's Arab Health exhibition which kicks off in Dubai this week, Sila has undertaken an exploration of key health trends, unveiling a wealth of insights. Having analysed over 1.6 million online posts across the GCC region. The findings paint a vivid picture of the evolving landscape of health conversations, providing…

    Social listening for MENA SMEs: How to get maximum ROI

    December 4, 2023

    In the MENA region, Small and Medium-sized Enterprises (SMEs - including startups and scaleups) face unique challenges and opportunities. Understanding the market and customer needs is crucial, and social listening has emerged as a critical tool to achieve this. Social listening and audience intelligence tools allow access to previously available insights. This comprehensive guide provides…

    Social listening in MENA: transforming SME strategies

    December 3, 2023

    In the MENA region, where market dynamics are rapidly evolving, Small and Medium-sized Enterprises (SMEs), startups and scaleups face the pressing need to understand and adapt to the digital landscape. Sila's social listening suite, tailored explicitly for the MENA market, offers a comprehensive solution to this problem. Here, we delve into how Sila's Audience Insights…

    Social listening for SMEs: overcoming challenges

    December 3, 2023

    Social Listening for SMEs has become a pivotal strategy for businesses looking to gain insights from online conversations in this digital era. Small and medium-sized enterprises (SMEs) face unique challenges in effectively implementing social listening strategies. This article delves into these challenges, showcasing how tools like Sila, alongside other solutions, offer SMEs a comprehensive guide…

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