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  • Reports

    Social listening for MENA SMEs: How to get maximum ROI

    December 4, 2023

    In the MENA region, Small and Medium-sized Enterprises (SMEs - including startups and scaleups) face unique challenges and opportunities. Understanding the market and customer needs is crucial, and social listening has emerged as a critical tool to achieve this. Social listening and audience intelligence tools allow access to previously available insights. This comprehensive guide provides…

    Social listening in MENA: transforming SME strategies

    December 3, 2023

    In the MENA region, where market dynamics are rapidly evolving, Small and Medium-sized Enterprises (SMEs), startups and scaleups face the pressing need to understand and adapt to the digital landscape. Sila's social listening suite, tailored explicitly for the MENA market, offers a comprehensive solution to this problem. Here, we delve into how Sila's Audience Insights…

    Social listening for SMEs: overcoming challenges

    December 3, 2023

    Social Listening for SMEs has become a pivotal strategy for businesses looking to gain insights from online conversations in this digital era. Small and medium-sized enterprises (SMEs) face unique challenges in effectively implementing social listening strategies. This article delves into these challenges, showcasing how tools like Sila, alongside other solutions, offer SMEs a comprehensive guide…

    5 innovative ways social listening tools transform market analysis

    November 29, 2023

    Sila offers unparalleled insights through its Arabic-native AI natural language processing in an era where digital conversations shape market dynamics. Sila's social listening tools sift through this digital chatter, ensuring no critical insight gets lost in translation as the world engages in billions of social media exchanges. This article explores five ways Sila leverages social…

    Brand Measurement: building a brand for the long haul

    November 16, 2023

    The journey of a scaleup or funded startup in today's cutthroat market is akin to setting sail in unpredictable waters. To navigate these, a company must build more than just a product; it must construct a brand – an entity that lives in the minds of consumers, embodying trust, quality, and expectation. It doesn’t matter…

    Webinar Replay: Brand Pulse 360 – Brand health for the digital age.

    November 3, 2023

    In today's dynamic digital landscape, traditional surveys alone provide only a partial view of a brand's health. To gain a more comprehensive understanding, businesses are embracing a hybrid approach that combines traditional survey methods with dynamic digital insights. The recent 'Brand Pulse 360' webinar hosted by Faisal Khan explored the significance of this approach and…

    Elevate brand monitoring with Sila’s revolutionary ‘Brand Pulse 360’

    October 20, 2023

    In today’s fast-paced digital world, understanding how people see your brand is crucial. Enter Sila's Brand Pulse 360, a game-changer in AI-powered brand health tracking for the digital age. This solution blends the reliable aspects of traditional brand monitoring with the accuracy of AI-driven tracking, offering a fresh way to look at brand health. Faisal…

    Back to School – Insights from brand activity in the MENA region

    September 26, 2023

    The back-to-school season is a pivotal juncture for these diverse businesses, marking a time when they strive to connect with their target audiences and offer valuable solutions for students and parents alike. In this article, we delve deep into the data, revealing insights that illuminate the trends, challenges, and strategies that have emerged during this…

    Social understanding vs social listening: the key to meaningful engagement

    September 15, 2023

    In digital marketing and brand management, two terms often thrown around are "social understanding" and "social listening." While they may sound similar, they represent distinct approaches to harnessing the power of social media for businesses. Let's explore what each means and how they differ. Social Listening: Social listening is akin to eavesdropping in the online…

    Episode 9: Marketing 2.0: The rise of influencer marketing in the Arab world

    August 2, 2023

    Influencer marketing has witnessed significant growth and transformation in the Arab world over the past five years. To delve deeper into this topic, James Piecowye and Faisal Khan host Sabine Khoury, the head of the influence at Sila. Sabine brings over a decade of experience in social and influencer strategies, making her a seasoned expert…

    Episode 8: Transitioning to the New Normal: Travel Marketing Evolutions in MENA post-COVID

    July 26, 2023

    Roxana Nicolescu, the VP of Brand Marketing at Wego, has built a fascinating career spanning two decades in marketing, social media, and corporate communication. With her guidance, Wego, the premier travel app in the Middle East and North Africa, has experienced impressive yearly growth. In this recent ‘consumer connections’ podcast, Roxana shared valuable insights into…

    Episode 7: Democratising Consumer Intelligence in a fast evolving Arab region

    July 19, 2023

    In today's rapidly changing business landscape, understanding consumer insights and leveraging analytics has become a crucial aspect for companies to stay ahead of the curve. In this exclusive podcast, we have the pleasure of speaking with Rafik El Noumeir, the Vice President of Insights and Analytics for Africa, Middle East, and South Asia at PepsiCo.…

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