Sila is an Arabic-native, AI-enabled consumer intelligence platform. Sila to applies AI to social data to discover patterns and trends that lead to helpful business insights.

AI makes sentiment understanding more accurate, particularly when native languages are analysed. Sentiment relies on natural language processing to understand the context of a post or comment. Coupled with a native Arabic dialect understanding, one can accurately assess a post’s sentiment, emotion, or tone natively in Arabic.

The Sila Consumer Sentiment Index for the GCC works through:

• Ingesting over 100mn data points from consumers (excluding news) across Saudi Arabia, United Arab Emirates, Oman, Qatar, Bahrain and Kuwait.
• Using Arabic-native AI, Sila then determines consumer sentiment across a range of topics from the economy, business and employment to an overall reading.
• Sila’s team then offers unmatched insight and commentary on the trends to enable you to make sense of what consumers are feeling in each of the markets.

Sila’s interactive dashboards can drive better business decisions by allowing you to cut through the noise and apply filters to the data.

Look at dimensions like dialect, emotion, date, location and more to get a more accurate profile of your consumer’s worries and expectations. There’s also an ability to filter by subtopics to allow a deeper dive.