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  • Report

    Sila Consumer Sentiment Index.

    Get the pulse of the MENA consumer.

    Get a demo
    The Sila CSI is an AI-driven Index of leading indicators of Arabic consumer sentiment in the GCC countries.
    Leverage the power of Sila's AI to better understand your consumer, and what their hopes and fears are.

    Published monthly with a report and dashboard, the Sila Consumer Sentiment Index (CSI) is an indexation of how consumers feel, at scale, on a number of topics around the economy, employment and private business.

    We’ve collected over 90mn posts that can drive deep knowledge about consumer hopes and worries about the future, and what it might mean for enterprise and governments alike.

    Published monthly in report form and with dashboards. The Sila CSI has easy to follow recommendations and provides insight into a valuable market, open your eyes to sentiment understanding at scale.

    Arabic consumer sentiment, at scale.

    Sila is an Arabic-native, AI-enabled consumer intelligence platform. Sila to applies AI to social data to discover patterns and trends that lead to helpful business insights.

    AI makes sentiment understanding more accurate, particularly when native languages are analysed. Sentiment relies on natural language processing to understand the context of a post or comment. Coupled with a native Arabic dialect understanding, one can accurately assess a post’s sentiment, emotion, or tone natively in Arabic.

    Leading indicators of change.

    The Sila Consumer Sentiment Index for the GCC works through:

    • Ingesting over 100mn data points from consumers (excluding news) across Saudi Arabia, United Arab Emirates, Oman, Qatar, Bahrain and Kuwait.
    • Using Arabic-native AI, Sila then determines consumer sentiment across a range of topics from the economy, business and employment to an overall reading.
    • Sila’s team then offers unmatched insight and commentary on the trends to enable you to make sense of what consumers are feeling in each of the markets.

    Access dashboards and monthly reports to make better decisions.

    Sila’s interactive dashboards can drive better business decisions by allowing you to cut through the noise and apply filters to the data.

    Look at dimensions like dialect, emotion, date, location and more to get a more accurate profile of your consumer’s worries and expectations. There’s also an ability to filter by subtopics to allow a deeper dive.

    Get in touch for a demo of the Sila CSI.

    Get a demo of the Sila CSI and understand how your consumers are thinking and feeling ahead of time. Along with other indicators your business planning can be made richer by accessing the pulse of the consumer from an almost infinite data pool.

    An ability to customise the dashboard means that can get the insight you need, fast. This could be tracking retail sentiment or other industries (like FMCG, Pharma etc), along with subjects, allows a more complete view of the consumer in the countries across MENA that matter to you.

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