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CareersSila has harnessed the power of social data and AI to delve into the intricate landscape of ESG in the UAE and KSA. Our comprehensive analysis spans the three vital dimensions of Sustainability: Environment, Social, and Governance (ESG).
Examining data from 2020 to the present, we unveil the profound significance of ESG and its direct relevance to consumers, brands, and governmental bodies.
Explore the three primary entities that fuel the Sustainability conversation
Community: 1.4MN+ posts analyzed from 141K unique people that unearth their perspective and interest areas in sustainability.
Government: 43K+ posts analyzed from 286 Government entities directing the sustainability discussion.
Brand: 31K+ posts analyzed from 886 brands across different sectors communicating their priorities
The increasing relevance of ESG-related topics
Participation from brands in the ESG dialogue has seen a significant 60% increase, reflecting a growing awareness of sustainability issues and a commitment to responsible business practices.
Government entities have seen a 35% increase in ESG outreach, signaling a strong commitment to sustainable practices and policy integration.
Environmental sustainability takes center stage in 70% of brand communications, showcasing a notable shift towards eco-conscious messaging and corporate responsibility.
Key Takeaways
Year on year, there’s a rising trend in government bodies creating ESG content, highlighting their influential role in promoting regional sustainability.
Governments prioritize social sustainability, closely followed by environmental initiatives, showcasing their commitment to enhancing citizens’ well-being and preserving the environment for future generations.
Social sustainability consistently sees gradual growth in government attention, while environmental sustainability, though significant, experiences seasonal fluctuations in emphasis.
Through the use of Arabic-language AI, Sila was created to gain insight and create strategies that drive brand growth across MENA and beyond.
If you want to stay informed about how society is evolving and changing, subscribing to Sila’s research studies can provide valuable insights that help you stay ahead of the curve.
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