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    • Report

    Visionary Arabia 2024

    Trends shaping Saudi's present and future


    The Visionary Arabia 2024 report breaks down the evolving trends impacting the Saudi market.

    By analyzing three years of consumer-generated data from social platforms, we tracked shifts in interests and conversations over time.

    In the report, we explore the transformations reshaping consumer behaviour in Saudi Arabia, challenging past assumptions and revealing shifts ahead. 

    Travel & Tourism 

    Rising Global Travel Expenditure:

    Saudi citizens spent a remarkable $3.7B on outbound travel in Q1 2023, a 7.9% increase from 2022’s Q1 figure of $3.4B, this shows their commitment to luxury travel and international experiences.

    Sports & Gaming

    Football Dominance: Football continues to reign supreme, with 2X the mentions compared to all other sports combined.

    Gaming on the Rise: A significant portion of Saudi males, 70%, engage in online gaming each week, with eSports becoming increasingly popular among Gen Z and millennials, reflecting a growing interest in digital entertainment and competitive gaming.

    Key Takeaways

    The Visionary Arabia 2024 Report uncovers vital trends
    shaping the future of Saudi Arabia and highlights its significance, the associated tensions and values, and the micro-trends driving it.

    Interested to get a copy of the full report? Share your details below.

    Through the use of Arabic-language AI, Sila was created to gain insight and create strategies that drive brand growth across MENA and beyond.

    If you want to stay informed about how society is evolving and changing, subscribing to Sila’s research studies can provide valuable insights that help you stay ahead of the curve.

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