• Products
  • Solutions
  • Resources
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
      Learn More
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
      Learn More
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
      Learn More
  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
      Learn More
      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
      Learn More
      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
      Learn More
      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
      Learn More
  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
      The companyThe teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
      Learn More
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
      Learn More
  • Travel: When do we think our adventures will kick off in 2020 and what activities will we do?

    June 10, 2020

    As we enter this New World, it becomes important to deep dive into the period we are willing to travel, the activities we have in mind, when we intend to travel, and the demographic analysis, such as age, therein.

    Given, Travel and Tourism has been hit more than most with a predicted 100 million job losses in the industry in 2020, caused by the global pandemic. That said, governments have generally acted quickly with over $15 trillion in stimulus packages across all sectors by the G10 and China alone. (Even with the latter’s policies being notoriously difficult to calculate).

    Unlike standard social listening platforms, which generally extracts the popularity of a brand through keyword searches, Digital Ape also focuses on key accounts of those who really move the needle.

    We have accrued a cluster of over 8000+ key topic influencers in the GCC. We then sit back and monitor their audiences’ behaviour through advanced data science models and industry expertise within the organisation.

    When looking at the data below, we can see the overwhelming desire to get out of the city and back to nature. The Millennials (21-40’s), who mostly live and work in urban areas, are yearning to jump into into green spaces. That said, the same group are also felling the need to learn and take in cultural, and cultural sites.

    Graph Planned Travel Activities GCC 2020

    Within the 31-40 bracket, we see a specific desire to travel in June and July. However, 21-30’s seem a little more unsure and only see the Summer as their way out of their cramped environments. A factor within that could be the lingering aftermath of student life, when ‘Summer’, is the general term meaning the end of college/university and a welcome break to rediscover free of constraint.

    Time Travel Plans GCC Age

    When looking at the periods of the year for travel plans as a percentage v age, we do see a push to escape in the summer for the ‘0-20’s’. Although, platforms can’t legally take into account under 18’s. Thus, there are limitations.

    Time Travel Plans GCC Age Percentage

    The 41+ bracket are also feeling the need to travel in the summer, with, like other ages, very few seeing next year as a starting point for journeys near and far.

    In general the feeling of fear at venturing out into the outside world is starting to dissipate, and individuals are forming plans to get out into the world. The main barriers, of course, are only governmental, due to the political formations to safeguard – initially – domestic travel.

    Now, travel bubbles are being formed, such as safe travel within the Baltic States. Among many others, New Zealand and Australia are promising to set-up the ‘trans Tasman COVID-safe travel zone’. 

    With these safeguards in place; accommodation providers, operators, and airlines should have access to accurate data, which allows the transmission of their offering to a willing customer.

    Furthermore, any prolonged extensions to restrictions of movement will have an affect on travel plans and these changes should be closely monitored.

    About the data

    Digital Ape has constructed a homemade data warehouse service called Sila, utilizing cutting-edge data science, we turn that raw social data into actionable marketing by passing those insights to our Creative Team.

    To find out more, please click here and use the contact form to get in touch.

    More insights for you.

    Get in touch with us and see how
    Sila can help you.
    Get a demo