This webinar dives into the back-to-school season in the GCC, building on patterns identified last year and incorporating new insights from consumer posts compared to brand and influencer posts.

We’ve aggregated data from public posts on Instagram, TikTok, Twitter, and Facebook using #backtoschool hashtags to track changes, if any, in the 2023 BTS season and identify ongoing trends.

Here’s what we will uncover during this session:

• The back-to-school (BTS) season: Gain insights into the 3 key phases of the back-to-school season that repeat every year, and use it as a starting point in your BTS communication strategy.

• Brands vs community: Identify what are the most active brand categories, and how aligned they are with categories consumers are most engaged with.

• The social media angle: Explore where the highest volume of posting activity occurs and how it relates with consumer engagement across Instagram and Tiktok.

Don’t miss out on this opportunity to enhance your understanding of the back-to-school landscape and take your marketing efforts to the next level. Register below.

Lina is a passionate researcher and a firm believer that consumer data and insights can enable a business in making better decisions. 

She comes with 6+ years of specialized experience in consumer intelligence, working on business & marketing challenges of leading brands across industry verticals. She has a background in Economics and is able to make best use of her academics in connecting consumer intelligence with the bigger macro-economic indicators. 

In her current role at Sila, she leverages AI-generated consumer data to help her clients make better business decisions.