• Products
  • Solutions
  • Resources
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
      Learn More
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
      Learn More
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
      Learn More
  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
      Learn More
      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
      Learn More
      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
      Learn More
      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
      Learn More
  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
      The companyThe teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
      Learn More
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
      Learn More
  • Webinar: AI Insights on Back To School (BTS)

    Understanding BTS social media activity in the MENA region

    Date: July 4, 2024
    Thursday, 11-12:00pm (UAE time)

    About the webinar: 

    The back-to-school season is more than just a time for students to return to the classroom; it’s a period ripe with opportunities for brands and influencers to connect with their audience. Join us for a deep dive into the social media trends that define the back-to-school season in the GCC.

    What you can expect from this webinar.

    This webinar dives into the back-to-school season in the GCC, building on patterns identified last year and incorporating new insights from consumer posts compared to brand and influencer posts.

    We’ve aggregated data from public posts on Instagram, TikTok, Twitter, and Facebook using #backtoschool hashtags to track changes, if any, in the 2023 BTS season and identify ongoing trends.

    Here’s what we will uncover during this session:

    • The back-to-school (BTS) season: Gain insights into the 3 key phases of the back-to-school season that repeat every year, and use it as a starting point in your BTS communication strategy.

    • Brands vs community: Identify what are the most active brand categories, and how aligned they are with categories consumers are most engaged with.

    • The social media angle: Explore where the highest volume of posting activity occurs and how it relates with consumer engagement across Instagram and Tiktok.

    Don’t miss out on this opportunity to enhance your understanding of the back-to-school landscape and take your marketing efforts to the next level. Register below.


    Lina Kazamel, Manager Consumer Intelligence

    Lina is a passionate researcher and a firm believer that consumer data and insights can enable a business in making better decisions. 

    She comes with 6+ years of specialized experience in consumer intelligence, working on business & marketing challenges of leading brands across industry verticals. She has a background in Economics and is able to make best use of her academics in connecting consumer intelligence with the bigger macro-economic indicators. 

    In her current role at Sila, she leverages AI-generated consumer data to help her clients make better business decisions.

    Register to attend this webinar.

    Leave your details to register for this webinar and receive a welcome series of emails. 

    Follow us on social

    "*" indicates required fields

    Enter and confirm your company email*
    Sign up for free Sila insights once a month?
    This field is for validation purposes and should be left unchanged.