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  • Webinar: AI Insights on Consumer Segmentation

    Understand how AI enhances the understanding of consumers within Consumer Segmentation

    Date: February 15, 2024
    Thursday, 11-12:00pm (UAE time)

    About the webinar: 

    Learn how AI enhances the understanding of consumers within Consumer Segmentation. Join us for a deep dive into the transformative impact of AI on understanding, categorizing consumers into segments through a deep understanding of their unbiased conversation patterns. 

    Don’t miss this opportunity to revolutionize your approach to audience targeting!


    What you can expect from this webinar.

    Here’s What You’ll Learn During this Session:

    • Precise Targeting: Understand how AI-driven consumer segmentation refines targeting accuracy, allowing businesses to tailor marketing efforts with unparalleled precision.
    • Optimizing Product Development: Discover how consumer segmentation insights can guide product development strategies. Leverage AI-generated data to identify unmet needs, preferences, and emerging trends, giving your business a competitive edge.
    • Psychographic Profiling: Delve into the psychographic characteristics of consumers through AI driven data analysis. Uncover valuable information about their values, attitudes, and lifestyles, enabling businesses to create emotionally resonant marketing messages.

    Elevate your marketing strategy with AI precision. Join the webinar now to revolutionize consumer understanding and transform your targeting approach.

    Lina Kazamel, Manager Consumer Intelligence

    Lina is a passionate researcher and a firm believer that consumer data and insights can enable a business in making better decisions. 

    She comes with 6+ years of specialized experience in consumer intelligence, working on business & marketing challenges of leading brands across industry verticals. She has a background in Economics and is able to make best use of her academics in connecting consumer intelligence with the bigger macro-economic indicators. 

    In her current role at Sila, she leverages AI-generated consumer data to help her clients make better business decisions.

    Register to attend this webinar.

    Leave your details to register for this webinar and receive a welcome series of emails. 

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    Webinar Registration 2024

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