Thursday, 11-12:00pm
Webinar Objectives:
This webinar explores how Artificial Intelligence (AI) revolutionizes market research by delving deep into behavioral data, transcending traditional claimed data.
Discover how AI democratizes data access, empowering every team member to comprehend complex information effortlessly. No more gatekeepers—just data at your fingertips. We’ll delve into the fascinating world of AI-powered APIs, enabling you to leverage models on your first-party data, transforming raw information into actionable insights.
But that’s not all. We’ll also delve into the transformative impact of GPT assistants (such as ChatGPT), unraveling their use cases and potential in market research. Don’t miss this opportunity to expedite decision-making, uncover opportunities, and revolutionize your organization’s approach to data-driven strategies. Join us to harness the true potential of AI in market research!
This webinar is designed for consumer insight leads, business intelligence, customer experience as well as marketing and brand custodians.
Presenter:
Faisal Khan, VP strategy & insights
Faisal with his wealth of experience in Consumer Intelligence has been a strategic research partner to a number of leading brands in the Middle East region.
He is a big proponent of technology and strives to establish AI-powered Market Research as the cornerstone of informed decision-making.
In his current role as Vice President Strategy & Insights at Sila, he leverages massive AI generated consumer data to create future-proof strategies for business leaders to outhink and outperform their competitors.
Get clarity at the click of a button.
Invisible, but Inevitable: AI’s Role in Market Intelligence
May 8, 2025
From data collection to strategic implementation, AI is transforming how businesses understand consumers in the Middle East, creating both unprecedented opportunities and hidden pitfalls for those who don't adapt. AI is already embedded in almost every significant insight you've used in the past year, and in the Middle East, it's not just enhancing how we…
Understanding Consumer Sentiment Changes Across UAE & KSA
May 7, 2025
Introduction Consumer sentiment serves as a vital indicator of economic health, influencing spending patterns and business decision-making. In the GCC region, the United Arab Emirates and Saudi Arabia represent two of the most significant economies, each with distinct development trajectories and economic diversification strategies. Understanding how consumer confidence has evolved in these markets provides crucial…
Ramadan 2025 in KSA & UAE: Softer Sentiment, Smarter Strategy
April 9, 2025
By the time the last iftar is shared and the final Eid gift is unwrapped, one would expect a familiar uplift in the regional mood. Ramadan and Eid have long been seasonal pillars of optimism, generosity, and spending across the GCC, especially in Saudi Arabia and the UAE. But this year, a closer look at…
