In today’s digital landscape, traditional surveys alone offer a limited perspective. The approach to brand health evaluation is changing, urging a move beyond just survey data.

Here’s what you’ll learn during this session:

• Unified Brand Equity Index: Learn how blending survey methods with digital insights, powered by an AI-driven brand equity index, can provide a robust measure of your brand’s health.
• Bridging the Real and Digital: Discover how the interplay between the tangible and online spheres impacts brand development, from creating awareness to building lasting loyalty.
• Meet LARA: Your Insights Ally: Say goodbye to bottlenecks in monitoring brand health. Data and indices are updated monthly, and with LARA, Sila’s AI assistant, you can delve into insights seamlessly, GPT-style.

Scroll down to register and join us and pave the way to a holistic understanding of your brand’s health. The next chapter in brand assessment awaits, offering a thorough and agile approach.

Faisal with his wealth of experience in Consumer Intelligence has been a strategic research partner to a number of leading brands in the Middle East region.

He is a big proponent of technology and strives to establish AI-powered Market Research as the cornerstone of informed decision-making.

In his current role as Vice President Strategy & Insights at Sila, he leverages massive AI generated consumer data to create future-proof strategies for business leaders to outhink and outperform their competitors.