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  • Elevate brand monitoring with Sila’s revolutionary ‘Brand Pulse 360’

    October 20, 2023

    In today’s fast-paced digital world, understanding how people see your brand is crucial.

    Enter Sila’s Brand Pulse 360, a game-changer in AI-powered brand health tracking for the digital age. This solution blends the reliable aspects of traditional brand monitoring with the accuracy of AI-driven tracking, offering a fresh way to look at brand health.

    Faisal Khan, VP of Strategy and Insights at Sila, shares, “Brand Pulse 360 is our answer to the evolving brand health landscape. The AI at its core takes brand monitoring to a new level, giving us deeper insights and a proactive approach to what can sometimes be a frustrating, but essential, tool for marketers and insights professionals.”

    Traditional methods have their merits but struggle to keep up with rapid digital changes. Sila’s hybrid approach bridges this gap, offering a mix of traditional and digital scrutiny. The combo of survey analytics with Sila’s AI provides a full view of brand health and a consolidated AI-driven equity score for precise tracking.

    Paul Kelly, CEO of Sila, adds, “What sets Brand Pulse 360 apart is its ability to provide real-time, actionable insights. It’s about understanding and reacting quickly and accurately.”

    Brand Pulse 360 sets a new standard in brand monitoring and tracking. The real-time (or scheduled to an agreed timeline) updated dashboards help brands anticipate market shifts. The flexible reporting, either do-it-yourself or AI-managed, makes brand health tracking straightforward.

    Additionally, integrating survey results with Sila’s interactive dashboard helps find correlations between the real and digital worlds, a feat hard to achieve with traditional methods alone. The all-around view offered by Sila’s AI-driven brand equity covers all stages of brand building, from awareness to loyalty, setting a competitive benchmark for your brand.

    Diving deep into audience demographics, personality insights, influencer impact, and sentiment analysis gives brands the tools to excel in a competitive market. All these features come at competitive pricing, highlighting the value Sila brings.

    In conclusion, Sila’s Brand Pulse 360 is more than a tool; it’s a companion in a brand’s journey towards unmatched recognition and consumer rapport. With Sila, superficial insights are a thing of the past. Dive deeper, understand your Arabic consumers better, and steer your brand towards a promising horizon with Sila’s Brand Pulse 360.

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