Navigating digital worlds: tracking brand reputation online
March 22, 2024
In today's fast-paced digital environment, where consumer behaviour is shaped by online interactions and perceptions, the need for businesses to monitor and manage their brand reputation online has never been more critical. A positive brand image holds the power to greatly bolster customer loyalty, satisfaction, and ultimately propel sales. In contrast, an adverse online presence…
Embracing AI for Marketing Success
March 5, 2024
In today's rapidly evolving digital landscape, marketing leaders and teams face unprecedented challenges in reaching and engaging with their target audience effectively. Harnessing the power of Artificial Intelligence (AI) is becoming increasingly imperative for marketing professionals. From streamlining processes to driving better ROI, AI offers a multitude of benefits that can revolutionize marketing strategies. Efficiency…
Exploring Ramadan Through Data: Insights from Sila’s Ramadan 2023 Report
February 27, 2024
As Ramadan 2024 approaches, it's crucial to reflect on the findings from our 2023 study conducted by our research team at Sila. Having analysed over 1.9 million online conversations about Ramadan, this study provided invaluable insights into the evolving landscape of the holy month. In the dynamic tapestry of modern society, religious observances such as…
Exploring the Flourishing Popularity of Plant-Based Foods in the GCC Region
February 20, 2024
As Gulfood 2024 takes place in Dubai, we took a closer look at some insightful data related to food trends in the GCC region. Among the plethora of topics surrounding food, one trend stands out prominently: the soaring and growing popularity of plant-based foods. Sila's data finds that out of 41,974 online posts that were…
Traditional Market Research vs AI-Powered Research
February 5, 2024
The landscape of market research has not witnessed significant evolution; in fact, changes in this industry have been marginal for many years. Despite the dynamic environment in which businesses operate, traditional methodologies have often persisted without substantial transformation. However, as we examine the recent developments, it becomes evident that the winds of change are starting…
Exploring Health Trends: Sila’s GCC Health Summary 2024
January 29, 2024
As anticipation builds for this year's Arab Health exhibition which kicks off in Dubai this week, Sila has undertaken an exploration of key health trends, unveiling a wealth of insights. Having analysed over 1.6 million online posts across the GCC region. The findings paint a vivid picture of the evolving landscape of health conversations, providing…
Social listening for MENA SMEs: How to get maximum ROI
December 4, 2023
In the MENA region, Small and Medium-sized Enterprises (SMEs - including startups and scaleups) face unique challenges and opportunities. Understanding the market and customer needs is crucial, and social listening has emerged as a critical tool to achieve this. Social listening and audience intelligence tools allow access to previously available insights. This comprehensive guide provides…
Social listening in MENA: transforming SME strategies
December 3, 2023
In the MENA region, where market dynamics are rapidly evolving, Small and Medium-sized Enterprises (SMEs), startups and scaleups face the pressing need to understand and adapt to the digital landscape. Sila's social listening suite, tailored explicitly for the MENA market, offers a comprehensive solution to this problem. Here, we delve into how Sila's Audience Insights…
Social listening for SMEs: overcoming challenges
December 3, 2023
Social Listening for SMEs has become a pivotal strategy for businesses looking to gain insights from online conversations in this digital era. Small and medium-sized enterprises (SMEs) face unique challenges in effectively implementing social listening strategies. This article delves into these challenges, showcasing how tools like Sila, alongside other solutions, offer SMEs a comprehensive guide…
5 innovative ways social listening tools transform market analysis
November 29, 2023
Sila offers unparalleled insights through its Arabic-native AI natural language processing in an era where digital conversations shape market dynamics. Sila's social listening tools sift through this digital chatter, ensuring no critical insight gets lost in translation as the world engages in billions of social media exchanges. This article explores five ways Sila leverages social…
Brand Measurement: building a brand for the long haul
November 16, 2023
The journey of a scaleup or funded startup in today's cutthroat market is akin to setting sail in unpredictable waters. To navigate these, a company must build more than just a product; it must construct a brand – an entity that lives in the minds of consumers, embodying trust, quality, and expectation. It doesn’t matter…
Webinar Replay: Brand Pulse 360 – Brand health for the digital age.
November 3, 2023
In today's dynamic digital landscape, traditional surveys alone provide only a partial view of a brand's health. To gain a more comprehensive understanding, businesses are embracing a hybrid approach that combines traditional survey methods with dynamic digital insights. The recent 'Brand Pulse 360' webinar hosted by Faisal Khan explored the significance of this approach and…
