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  • Articles

    Exploring Ramadan Through Data: Insights from Sila’s Ramadan 2023 Report

    February 27, 2024

    As Ramadan 2024 approaches, it's crucial to reflect on the findings from our 2023 study conducted by our research team at Sila. Having analysed over 1.9 million online conversations about Ramadan, this study provided invaluable insights into the evolving landscape of the holy month. In the dynamic tapestry of modern society, religious observances such as…

    Exploring the Flourishing Popularity of Plant-Based Foods in the GCC Region

    February 20, 2024

    As Gulfood 2024 takes place in Dubai, we took a closer look at some insightful data related to food trends in the GCC region. Among the plethora of topics surrounding food, one trend stands out prominently: the soaring and growing popularity of plant-based foods. Sila's data finds that out of 41,974 online posts that were…

    Traditional Market Research vs AI-Powered Research

    February 5, 2024

    The landscape of market research has not witnessed significant evolution; in fact, changes in this industry have been marginal for many years. Despite the dynamic environment in which businesses operate, traditional methodologies have often persisted without substantial transformation. However, as we examine the recent developments, it becomes evident that the winds of change are starting…

    Exploring Health Trends: Sila’s GCC Health Summary 2024

    January 29, 2024

    As anticipation builds for this year's Arab Health exhibition which kicks off in Dubai this week, Sila has undertaken an exploration of key health trends, unveiling a wealth of insights. Having analysed over 1.6 million online posts across the GCC region. The findings paint a vivid picture of the evolving landscape of health conversations, providing…

    Social listening for MENA SMEs: How to get maximum ROI

    December 4, 2023

    In the MENA region, Small and Medium-sized Enterprises (SMEs - including startups and scaleups) face unique challenges and opportunities. Understanding the market and customer needs is crucial, and social listening has emerged as a critical tool to achieve this. Social listening and audience intelligence tools allow access to previously available insights. This comprehensive guide provides…

    Social listening in MENA: transforming SME strategies

    December 3, 2023

    In the MENA region, where market dynamics are rapidly evolving, Small and Medium-sized Enterprises (SMEs), startups and scaleups face the pressing need to understand and adapt to the digital landscape. Sila's social listening suite, tailored explicitly for the MENA market, offers a comprehensive solution to this problem. Here, we delve into how Sila's Audience Insights…

    Social listening for SMEs: overcoming challenges

    December 3, 2023

    Social Listening for SMEs has become a pivotal strategy for businesses looking to gain insights from online conversations in this digital era. Small and medium-sized enterprises (SMEs) face unique challenges in effectively implementing social listening strategies. This article delves into these challenges, showcasing how tools like Sila, alongside other solutions, offer SMEs a comprehensive guide…

    5 innovative ways social listening tools transform market analysis

    November 29, 2023

    Sila offers unparalleled insights through its Arabic-native AI natural language processing in an era where digital conversations shape market dynamics. Sila's social listening tools sift through this digital chatter, ensuring no critical insight gets lost in translation as the world engages in billions of social media exchanges. This article explores five ways Sila leverages social…

    Brand Measurement: building a brand for the long haul

    November 16, 2023

    The journey of a scaleup or funded startup in today's cutthroat market is akin to setting sail in unpredictable waters. To navigate these, a company must build more than just a product; it must construct a brand – an entity that lives in the minds of consumers, embodying trust, quality, and expectation. It doesn’t matter…

    Webinar Replay: Brand Pulse 360 – Brand health for the digital age.

    November 3, 2023

    In today's dynamic digital landscape, traditional surveys alone provide only a partial view of a brand's health. To gain a more comprehensive understanding, businesses are embracing a hybrid approach that combines traditional survey methods with dynamic digital insights. The recent 'Brand Pulse 360' webinar hosted by Faisal Khan explored the significance of this approach and…

    Elevate brand monitoring with Sila’s revolutionary ‘Brand Pulse 360’

    October 20, 2023

    In today’s fast-paced digital world, understanding how people see your brand is crucial. Enter Sila's Brand Pulse 360, a game-changer in AI-powered brand health tracking for the digital age. This solution blends the reliable aspects of traditional brand monitoring with the accuracy of AI-driven tracking, offering a fresh way to look at brand health. Faisal…

    Back to School – Insights from brand activity in the MENA region

    September 26, 2023

    The back-to-school season is a pivotal juncture for these diverse businesses, marking a time when they strive to connect with their target audiences and offer valuable solutions for students and parents alike. In this article, we delve deep into the data, revealing insights that illuminate the trends, challenges, and strategies that have emerged during this…

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