Why the 2020 creator holds the marketing power in 2021 and beyond.
December 20, 2020
At D/A we've written more times than I'd care to mention about the power of true influence. Here, I'm not referring to the people who have some followers and go to a restaurant to write some (paid) reviews, or one week are selling me Tide Pods, the next telling me to go to the Sofitel for a weekend.…
Changing Landscapes of Influencer Campaign Management in the G.C.C.
September 1, 2020
Influencer/Creator campaign management. It's is being forced to adapt to ravenous digital demand. The Pandemic has brought about new challenges and extra focus on the digital world. With this focus comes extra risks of brands losing out in the changing landscape of influencer campaign management. (malevolently or otherwise) Those who don't leverage cutting-edge data techniques,…
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