App Login
  • Products
  • Solutions
  • Resources
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
      Learn More
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
      Learn More
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
      Learn More
  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
      Learn More
      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
      Learn More
      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
      Learn More
      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
      Learn More
  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
      The companyThe teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
      Learn More
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
      Learn More
  • Sila Consumer Sentiment Index: Saudi Arabia, July 2021

    August 15, 2021


    It’s the first decline of consumer sentiment in Saudi Arabia for over 7 months.

    The Sila; CSI report by D/A looks at the economic, business, and employment factors that have driven this sudden drop in confidence.

    “We have seen a decline across all our major indices for consumer sentiment in Saudi Arabia in July. These dips are not statistically significant but do represent a large shift in two areas. The first is the normalisation of the index as the impacts of the Pandemic shock wear off, we will see natural undulations in sentiment. Second, and somewhat disingenuously, we’re also getting a prolonged pandemic fatigue setting in. Both of these will challenge the resilience of the Saudi consumer sentiment in the months to come”
    D/A’s managing partner, Paul Kelly.


    For a short time, full consumer sentiment reports for the GCC, Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain and Oman are available to download for FREE by following the link below.

    D/A will send you monthly summary CSI reports keeping you up to date with the GCC audience trends and insights that drive the region.

    More insights for you.

    Get in touch with us and see how
    Sila can help you.
    Get a demo