• Products
  • Solutions
  • Resources
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
      Learn More
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
      Learn More
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
      Learn More
  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
      Learn More
      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
      Learn More
      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
      Learn More
      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
      Learn More
  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
      The companyThe teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
      Learn More
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
      Learn More
  • Sila Consumer Sentiment Index – Saudi: Sep, 2021

    October 5, 2021


    In September, the Sila Saudi consumer sentiment index (CSI) saw a significant decline, with all 3 indexes losing multiple basis points in consumer sentiment.Business continues to be lagging other markets across the series considerably, bringing the overall sentiment scores down in comparison. Employment and Economy have been sustaining a net-positive position since the beginning of the year.

    “Saudi Arabia continues to show the consumer confidence in government efforts and employment power – but little confidence in the stimulus of independent business is working against the intent of increasing the private sector. They may have a longer roll-out strategy in store.”

    Paul Kelly, Managing Partner

    September took a sharp fall in consumer confidence with a decline of -3.1 basis points overall.

    Overall sentiment in Saudi remains at a net negative position with the recent announcements of various government stimulus efforts not yet taking effect on the general population.

    All 3 major indices contributed to the overall fall in confidence this month.

    More insights for you.

    Get in touch with us and see how
    Sila can help you.
    Get a demo