D/A’s most recent Webinar: “How to work on your influencer strategy for lasting success”, held on Tuesday, 11th October, shared the best techniques to leverage your influencer marketing and the emerging behavioural trends of consumers.
D/A’s Sabine Khoury, Head of Influence, took the audience through the intricacies of influencer marketing and the importance of understanding what you want to get out of working with influencers, not just the basic understanding of the minimum strategies.
For more reading you can view our guide to audience-first planning, or influencer guides.
Through this session, you’ll have a better understanding of:
- Influencer strategies;
- Working with the right people for your brand;
- The importance of measurement;
- Ways to measure campaigns effectiveness;
- and much, much more.
You can watch the full recording below and experience how AI-based consumer intelligence powers marketing, insights and strategy. If you want to reach out, feel free to contact us.
