App Login
  • Products
  • Solutions
  • Resources
      Articles
      Get the insights you need on research, audiences, communicatons and digital from Sila's experts you can trust.
      Learn More
      Podcast
      Listen to the best marketers, reserach professionals from MENA for insights into making better decisions.
      Learn More
      Reports
      Read our latest reports and get the full picture on some of the biggest cultural movements and Sila's whitepapers on broad topics.
      Learn More
  • Success Stories

      Who we work with

      Our products are for anyone looking to make better business decisions. We work with anyone who needs to sell to, or communicate with, consumers.
      Learn More
      Product Stories
      See how our Social Understanding suite and AI products unlocked value for business & government.
      Learn More
      Influence Success Stories
      See how we've helped companies like yours to grow and influence consumers into action.
      Learn More
      Research Success Stories
      Sila's AI has delivered on briefs that traditional market research has been unable to do.
      Learn More
  • Company

      About Sila

      Learn about how we enable social understanding through our AI technology to help drive better decision-making across government & business.
      About Us
      Discover Sila's company and our team that drives our AI technology from Dubai to the world.
      The companyThe teamContact us
      Our Technology
      Learn about our capbilities and what enables us to help your business decisions.
      Learn More
      Careers
      Looking for a career with some of the most exciting Ai technology? Further your career with Sila.
      Learn More
  • Webinar: Digital Brand Health & Equity Tracker

    Dive deep into AI-driven brand health

    Date: March 15, 2023
    Wednesday, 11-12:00pm

    Webinar Objectives:

    Brand tracking is the ongoing measurement of your brand-building efforts against key metrics, such as brand awareness and perception. Trackers help brand owners to understand brand health and make informed decisions to increase sales, deliver greater return on marketing investment, and win market share.

    In today’s world, digital presence has a direct impact on brand awareness, perceptions and how consumers make their choices, even when not online. The new word of mouth are the online reviews and ratings, the new brand ambassador is the social media influencer, new “mass” communication are the digital advertisements, the new search is Google and the new mall is e-commerce. 

    This warrants measuring and monitoring digital brand health and the impact of paid media on brand health, by looking at correlations between digital share of spends, share of voice on key digital brand health metrics, such as awareness and associations. 

    In this webinar you can expect use cases, real time outputs, case studies on measuring and monitoring brand health and how to measure and correlate impact of paid media on brand health. 

    Presenter:
    Faisal Khan, VP strategy & insights

    Faisal comes with a rich background in consumer insights having worked with leading research organisations through the 17 years of his experience, almost all of which has been in the Middle East. Over the years, he has worked with leading brands in the region as a strategic research partner. 

    He has always thrived to go the extra step for solving complex business challenges for his clients, has a passionate hands-on approach to research and believes that a powerful story can come together from consumer-ied conversations. 

    In his current role at Sila he has access to massive AI generated data that enables him to create future-proof strategies for business leaders in the Arab world. 

    Click here to view our case studies

    Register to attend this webinar.

    Leave your details to register for this webinar and receive a welcome series of emails. 

    Follow us on social

    "*" indicates required fields

    Name*
    Enter and confirm your company email*
    Sign up for free Sila insights once a month?
    This field is for validation purposes and should be left unchanged.

    Get clarity at the click of a button.

    Check out our latest insights.

    Nuanced Understanding with Sila’s Hero Product, Digital Listening & Performance

    May 20, 2024

    Understanding consumer sentiment and market trends is paramount for any brand success. Sila's Arabic Native AI solution, Digital Listening & Performance, is the cornerstone of our Social Understanding Suite. This innovative tool, empowers brands to delve deep into market insights with unprecedented accuracy. Key Tool Features Precision Listening Sila's Digital Listening & Performance tool enables…

    Understanding Arabic Consumers with Advanced Insights

    May 5, 2024

    In our interconnected digital world, conversations in Arabic unfold with rich complexity. 70% of online Arabic conversations are done so in more than 20+ Arabic dialects. This is where Sila steps in, offering a comprehensive understanding of Arabic-speaking consumers worldwide with deep, precise insights rooted in the unique nuances of the dynamic Arabic language. Sila…

    Navigating digital worlds: tracking brand reputation online

    March 22, 2024

    In today's fast-paced digital environment, where consumer behaviour is shaped by online interactions and perceptions, the need for businesses to monitor and manage their brand reputation online has never been more critical. A positive brand image holds the power to greatly bolster customer loyalty, satisfaction, and ultimately propel sales. In contrast, an adverse online presence…