Brand tracking is the ongoing measurement of your brand-building efforts against key metrics, such as brand awareness and perception. Trackers help brand owners to understand brand health and make informed decisions to increase sales, deliver greater return on marketing investment, and win market share.
In today’s world, digital presence has a direct impact on brand awareness, perceptions and how consumers make their choices, even when not online. The new word of mouth are the online reviews and ratings, the new brand ambassador is the social media influencer, new “mass” communication are the digital advertisements, the new search is Google and the new mall is e-commerce.
This warrants measuring and monitoring digital brand health and the impact of paid media on brand health, by looking at correlations between digital share of spends, share of voice on key digital brand health metrics, such as awareness and associations.
In this webinar you can expect use cases, real time outputs, case studies on measuring and monitoring brand health and how to measure and correlate impact of paid media on brand health.
Faisal Khan, VP strategy & insights
Faisal comes with a rich background in consumer insights having worked with leading research organisations through the 17 years of his experience, almost all of which has been in the Middle East. Over the years, he has worked with leading brands in the region as a strategic research partner.
He has always thrived to go the extra step for solving complex business challenges for his clients, has a passionate hands-on approach to research and believes that a powerful story can come together from consumer-ied conversations.
In his current role at Sila he has access to massive AI generated data that enables him to create future-proof strategies for business leaders in the Arab world.
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