Data Science

What is natural language processing? A beginner’s guide to AI.

May 24, 2022

Artificial intelligence is often shrouded in mystery, and natural language processing (NLP) is one of the most complex aspects of AI. NLP allows machines to understand human speech and naturally interact with humans. In this blog post, we will explain NLP and how it works. We will also discuss the benefits of using NLP for…

How the Omicron variant has shifted consumer sentiment in the UAE

December 13, 2021

A bump, then a boost. That's what the last week of November and the first week of December looked like for consumer sentiment in the UAE on news of the Omicron variant. On the 26th of November, the WHO declared the COVID-19 variant 'omicron' a variant of concern. The same day, oil dropped 10%, while stocks…

Instagram Reels: when a view is not a 👀

April 25, 2021

Hello, I’m a marketer and I’m an addict. Before you hand me the number of a professional and exit the page, hear me out on my addiction. I’m addicted to 0’s. In the marketing world, vanity metrics. And Instagram Reels is making those views worse. More 0’s means more ROI! Right? As the cynicism drifts…

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