What is natural language processing? A beginner’s guide to AI.
May 24, 2022
Artificial intelligence is often shrouded in mystery, and natural language processing (NLP) is one of the most complex aspects of AI. NLP allows machines to understand human speech and naturally interact with humans. In this blog post, we will explain NLP and how it works. We will also discuss the benefits of using NLP for…
How the Omicron variant has shifted consumer sentiment in the UAE
December 13, 2021
A bump, then a boost. That's what the last week of November and the first week of December looked like for consumer sentiment in the UAE on news of the Omicron variant. On the 26th of November, the WHO declared the COVID-19 variant 'omicron' a variant of concern. The same day, oil dropped 10%, while stocks…
Instagram Reels: when a view is not a 👀
April 25, 2021
Hello, I’m a marketer and I’m an addict. Before you hand me the number of a professional and exit the page, hear me out on my addiction. I’m addicted to 0’s. In the marketing world, vanity metrics. And Instagram Reels is making those views worse. More 0’s means more ROI! Right? As the cynicism drifts…
UAE’s business sentiment hits highest point since Pre-COVID.
March 16, 2021
COVID, the seemingly relentless topic has now been infiltrating our conversations for an entire year. But the ‘negative’ (or is it positive?) sentiment is not so relentless. Although COVID has changed almost every single aspect of our day-to-day lives; the way we eat, the way we work and the way we communicate, it has not…
GCC Travel Trends: No destination needed, just a flight out.
February 25, 2021
No two days on a holiday are the same, but over the past year, travel has been difficult or for most cases, non-existent. A harsh reality that we have had to learn to deal with and for the travel industry, a nightmare that they cannot wait to wake up from. COVID-19 hit the world by…
COVID & GCC Travel: Taking a vaccine to fly out?
February 15, 2021
Well, 2020 was all about COVID-19; 2021 however, is all about vaccines. Yes, its just been 2 months but with news worth 2 years. Vaccines are live and in action across the GCC with your Sinopharm, Sputnik and Pfizer earlier taking over both word-of-mouth and social platforms. From the public's perspective, it feels like the…
Influencer marketing: A mix and match for maximum ROI.
January 14, 2021
Influencer Marketing, an art, a science, the present and future of the marketing world. It is safe to say that, influencers, or as we prefer to call them, content creators, have gone from being the stars of social media to the modern world entrepreneur. Content creators are now their own brand, holding power to consumer…
Understanding Influencer Marketing and how to do it right.
December 8, 2020
As we close in on the end of quite an eventful, yet somehow seemingly uneventful year, one thing remains invariable, influencer marketing. Although it has been the main talking point across the marketing sector over the last few years, 2020 was quite different. With TikTok taking over in some demographics, and almost everything turning digital,…
D/A COVID-19 Business Tracker – Business Sentiment in the UAE.
November 15, 2020
Well, we know one thing's for a fact, COVID-19 has taken the world by storm. Understandably, it's everywhere and almost everyone talks about it, quite literally, all the time. While the conversation has started to drop as of lately, it remains a very relevant topic as the pandemic evolves around the world. Digital Ape dug…
Changing Landscapes of Influencer Campaign Management in the G.C.C.
September 1, 2020
Influencer/Creator campaign management. It's is being forced to adapt to ravenous digital demand. The Pandemic has brought about new challenges and extra focus on the digital world. With this focus comes extra risks of brands losing out in the changing landscape of influencer campaign management. (malevolently or otherwise) Those who don't leverage cutting-edge data techniques,…
Memes: what are their origins and how are they used by brands?
August 11, 2020
Memes. They have been a staple of our internet diet since any of us can remember. As social media usage skyrocketed in popularity, so did the meme. They have had a massive role in the propagation of trends and ideas, even in a political spectrum. However, where did they come from? Origins Richard Dawkins. Not…
Data Science for Influencer Selection: how to see through the murky waters.
July 5, 2020
In the first edition in Digital Ape's mini series on content creators, we focused on how most brands navigate the issues of creator (influencer) selection and management. Then we described the D/A Way and the introduced the importance of using our proprietary tool - Sila - in creator management. Having given an overview of Sila's…
