D/A’s third DEconstructed webinar: “Food consumers in the GCC” held on Tuesday, 28th September, shed light on changes that have occurred around GCC buying habits, consumption preferences, and the macro-market and category movements over the past 2 years.

The focus was to look at the macro-level environment changes and how that translates into new trends, combined with an approach to microdata on an FMCG consumer level. This strategic approach to data analysis provided a path for attendees to start thinking about what the FMCG category might look like for consumers and how to identify and connect with new ‘food buyers’ needs in what is becoming an even more saturated and increased consumption category.

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